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June 15, 2008 ( PowerHomeBiz
) - India --
Content drives the power to make heads turn. A single word sometimes can
attract or turn off its audience. Your prospective clients might be
thoroughly convinced that you are the product or service they are looking
for or might be completely convinced otherwise. Content can work both ways,
to your advantage or to your disadvantage. Keeping content to your advantage
in any and every situation requires a certain amount of experience, maybe a
tablespoon or two of intellect and of course a whole lot of talent. Words
having the power to sell, compel or unite are the ones that are crafted with
the help of exceeding talent and unending intellect.
(news continued below)
Content changes with its purpose, audience and message. The same writing
style and tone are not understood the same way by diverse persons who are
looking within your content for fulfillment of their unique purpose. Your
customers might read your flyer to understand more about your business, your
prospective partners might sit through your corporate presentation to
understand your investment potential and a visitor to your website might do
so buy your product/service online. For precisely this reason, the style,
intention and tone of the content on these cannot be the same. Understanding
this minute yet blatant differentiation helps create content that
individually speaks to your different clients, shareholders, and
prospective.
1. Business presentations require content to be concise and to the point.
You cannot afford to be verbose as your audience might lose interest and
render your presentation useless. Content must broach the subject
immediately and thoroughly. This understanding helps create business
presentations that are compelling yet concise and effective.
2. Website content can be wordy or brief depending upon the purpose of
the website. In general though, website/online content is kept brief as
reading from a screen is slower than reading print. So get your message
across, convince prospective clients that you product/service is the best or
incite volunteers to join your cause in 450 words or less. Website content
is most effective when sprinkled with a balanced dose of well-researched
keywords. But that's the story of another article
3. Corporate communications should spell three things professionalism,
professionalism and still more professionalism. The corporate image that you
are trying to project must be of foremost importance when writing for
corporate communication. The business intention should be the next. Both
these things need to be blended into stately content that speaks clearly and
with marked elegance.
4. Marketing material – flyers, brochures, sales presentations needs to
be centered solely around your marketing intention. Keeping content in a
flow that stimulates the thoughts of the readers to align themselves with
the business intention is the art of writing good content for marketing
material. Whether you are talking of the Eiffel tower but selling antique
ink pens you need to connect the two in an intelligent manner to convince
your reader to perform the required action.
5. Manuals and process documentation should be as wordy and comprehensive
as seems fit for the particular subject. When writing for manuals and
process sheets you must remember that the reader is not aware of the
second-switch minute feature of the subject. Hence, labeling and cross
referencing play a major part in manual and technical writing.
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Anjali is a content writer at Scratch, a content writing services
provider. Experienced in content writing for business presentation,
technical documentations, corporate communication and the web she has been a
part of the writing community for the past 8 years.
http://www.scratchdesignstudio.com
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