101 Successful PR Campaign Tips covers many aspects of public relations,
including various types of press releases, media relations, online
publicity, viral marketing, newswire services, and more. Raphael Luckom,
Assistant Editor at LifeTips, said, "We're extremely excited to publish Ms.
White's book. Her extensive knowledge of the public relations industry will
be invaluable to newcomers and veterans alike.
"Many people are uncertain how to approach trying to generate publicity
for their businesses. This book is written to meet the needs of those who
want to learn how to apply the basic principles of effective public
relations in their own professional lives," said White. She continued, "The
book features practical PR tips based on common questions I've heard from
clients I've worked with over the years, as well as from people who have
attended PR and Marketing seminars that I have taught."
White has an extensive background in agency and corporate public
relations. She is the co-founder of Mobile Technical Institute and MTI
Business Solutions (www.mobiletechwebsite.com) in Mobile, AL where she
provides a variety of training and consulting services. “
Mary White, M.A., SPHR
http://www.mobiletechwebsite.com
