The Solutions for Women Company  was created by Founder and CEO Sabina Fasano in 1992 as a search for natural ways to deal with menopause and peri-menopause symptoms. The concept for this company had a lot to do with Sabina's own challenge with hormone imbalance. Ms. Fasano had severe PMS that started in her late 20's and she tried just about everything to handle it before turning to herbs. While working with a master herbalist, she realized she was not alone. Through her research, she discovered that women all over the world were experiencing symptoms of hormonal imbalance and didn't know where to go for help or treatment.

Ms. Fasano began to do research, sneaking into a university medical library until she got caught. She openly confessed as to what she was up to. They gave her a temporary pass and offered their help to dig out old articles on herbal medicine used for what they referred to at the time as "women's issues."

After years of research, Ms. Fasano started Solutions for Women and developed an herbal formula for treating the symptoms of hormone imbalance. After successful clinical trials, a 100% natural herbal extract supplement for perimenopause and menopause treatment of symptoms known as Femmerol® is now available. Today, Ms. Fasano still runs the company she founded and continues to explore the challenges women face trying to find good over the counter natural solutions for the hormone changes that normally occur throughout a woman's life.

Now, faced with a harsh economic climate, Ms. Fasano needed to find a way to reach her target market without incurring additional overhead costs. She decided to utilize various internet strategies, including Pay-Per-Click advertising, email blasts, search engine optimization and networking to increase both product awareness and sales revenue. The first step included reviewing the Solutions for Women website. Was the website customer friendly? Were visitors encouraged to stay on the website or were they quickly moving on? Was the content of the website keyword enriched, helping its listing on search engines? By reviewing the links, web copy, and basic setup, Lucid Translations was able to make improvements that directed more traffic to the website while also increasing the number of sales.

After reviewing the different ways to naturally enhance the website so that it ranked higher on Google and Yahoo search engines, the next step was to review Pay-Per-Click Advertising options. With the help of Lucid Translations, Ms. Fasano was able to decide what advertising was most cost effective for her business and would produce the most results for her website. Periodic reports allowed her to monitor the success of the Pay-Per-Click campaign through Google AdWords, Yahoo Search Marketing and MSN AdCenter.

Currently on their final step, Solutions for Women is further widening their target markets through an aggressive Internet marketing campaign. By harnessing the communicative power of networking sites, press releases, interviews, and web articles, Solutions for Women is reaching new audiences, increasing traffic, and ultimately increasing sales.

By decreasing her overhead and making the most of the Internet, Ms. Fasano now finds herself in a stable financial position to weather the stormy economic forecast. Looking forward to a promising future for her company, she can relax and enjoy the fact that her product Femmerol® will now be helping more women than ever.

www.solutionsforwomen.com

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About the Author:

Dawn Kraus has been working with small businesses and not-for-profit organizations since she graduated Johnson and Wales University in 1994. Currently, she owns her own event planning business, Aurora Events & Services, and does a variety of events for not-for-profits, corporations and individuals in addition to her free-lance writing. She can be reached at dawnchristikraus@aol.com.