“The good news is that you don’t need to figure them all out,” says Scott Fox, an e-business success coach whose impressive list of clients includes Bill O’Reilly and Larry King. “If you get good at just a few of these Web 2.0 techniques, you’ll have made the critical transition from 20th- to 21st-century media maven.” In e-RICHES 2.0: Next-Generation Marketing Strategies for Making Millions Online (AMACOM; June 9, 2009; $25.00 Hardcover), Fox gives anyone, whether they run an online business or are seeking to expand their real-life business on to the web, an edge on profiting from the largest, fastest, and most cost-effective communications and commerce platform on earth.

Building on his first book, Internet Riches and his popular “E-Commerce Success” blog and podcast, Fox keeps the focus on using today’s latest Web technologies for one purpose: to make money. He delivers practical details and specific, tactical steps to help readers select and maximize the best online strategies for positioning, promoting, publicizing, and selling their product or service. Throughout, Fox provides examples from his personal experience and other inspiring, real-world case studies, plus lots of smart tips and profitable facts.

With e-RICHES 2.0, small business owners and big business marketers will learn what they really need to know about e-mail publishing, autoresponders, and RSS feeds; blogs and microblogs like Twitter; viral video promotions; social networking on Facebook, MySpace, and LinkedIn; podcasting through iTunes, free teleseminars and webinars; and more. They’ll also discover what they should do to make a bundle from these online innovations, starting with a change in their marketing mindset to reflect Internet realities. Customer interactivity and product presence on myriad message boards, review sites, and blogs are no longer optional. Among many strategies with huge payoff potential, Fox clearly explains the why and how to:

r Convert online customers into loyal fans and continually welcome, engage, and monitor feedback from your audience. r Publish e-mail newsletters that motivate customer interaction and boost sales. r Join the right social network, make friends with prospective customers, and create a niche group around your product or brand. r Start a blog that explicitly communicates the priorities of your business, while keeping each entry interesting and useful, inspiring, or provocative. r Get great online PR by making it easy for reporters to do their jobs. r Attract customers—and search engines—with online article syndication.

Culminating with a critical discussion of measuring key indicators of online sales success, including website traffic, and analyzing your online competition, e-RICHES 2.0 will appeal to everyone with a stake in an online venture and anyone looking for a lucrative source of income. Practical, inspiring, and deftly written by an established expert on the subject, this distinctive e-business success guide is definitely worth the investment.

About the Author:

In addition to his books, e-books, blog, Internet radio show, and coaching business, Scott Fox is a frequent speaker on e-commerce and online marketing at universities, including USC and UCLA, at the Learning Annex, and at conferences such as Digital Hollywood, Venture Net, and Internet World. He lives in Los Angeles. Learn more at http://www.scottfox.com .