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May 4, 2008 ( PowerHomeBiz
) - Charlotte, NC ---
eSwaad.Com sponsored a market research study of consumer dining trends for
over 850 consumers nationwide. The study revealed that at lunch time 59%
people do not order meals from restaurants due to time constraints, expense
and lack of nutritional choices. Out of the 80% of respondents, a third of
those that bring their lunch from home and 61% of professionals that skip
lunch stated it was because they do not have time to go to a restaurant.
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Research also indicated that 43% of participants would order take-out if
they had more nutritional choices. When consumers were questioned about
utilizing food delivery, half of the consumers said they would take
advantage of delivery service from their preferred restaurants if it were
available. Plus, consumers would be more motivated to purchase take-out if
there were minimal delivery fees.
Consumer Dining Trends, Rising Gas Prices Impact Restaurant Sales
With rising fuel costs across the nation, transportation and grocery
prices rising, consumers are shifting gears and changing behaviors. In April
2008, U.S. Bureau of Labor and Statistics and several trade associations
reported that consumers are trying to minimize fuel costs by combining
trips, staying home, and buying less or in bulk. In January, according to a
Nielsen report, 49 % of U.S. consumers have already reduced their spending
to compensate for high gas prices, and that number could increase if gas
hits the $4 a gallon national average that's predicted for this summer.
eSwaad.com believes that restaurants need to be more creative and aggressive
to attract consumers.
eSwaad is partnering with restaurants in Charlotte and surrounding
communities and committed to providing a complete online food ordering and
delivery solution. Restaurant owners are encouraged to visit
www.eSwaad.com
and see the benefits and enroll in eSwaad Ordering and Food Delivery
program. “We offer a one of a kind Customer to Customer Food Delivery System
with an online order placement, innovative delivery channel and web
management interface.” states Salomi Mukherjee.
About eSwaad.com
Founded by a local group of IT investors, eSwaad, LLC, eSwaad.com
recognizes the busy, health-conscious lifestyles of Charlotte population and
the need for a consumer driven meal delivery system using the internet and
latest technologies available. For more information, visit
www.eSwaad.com or contact us at
info@eswaad.com or (704) 900-3126.
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