April 9, 2010 ( PowerHomeBiz.com )
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When people talk about postcard marketing, they're usually referring to
promotional postcards that are intended to sell something, announce a sale,
or draw attention to some other promotion. But a lot of businesses don't
realize that direct-mail postcards are great way send a variety of other
kind messages to your customers throughout the year.
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For example, you can thank your clients for making a purchase or simply
for being a customer. You can wish them "Happy Holidays." If you know
specific birthdays, you can have warm wishes sent right to their mailbox on
the big day. These are all examples of postcards that won't necessarily
bring in money directly, but they'll help building lasting relationships
with your customers, which could greatly benefit your business in the long
run.
For larger organizations with hundreds or thousands of employees,
postcards can also be used send similar messages to your staff. "Thank you
for a job well done." "Congratulations for another successful year." "Merry
Christmas!"
The inexpensive rates for bulk postcards make it a great way to send
these kind gestures all year long, without having to spend a ton of money.
If you're mailing to customer, and you absolutely must include a
promotion, just be sure to make it secondary to the primary message. For
example, if you're thanking customers, you can say something like, "Thank
you for being a valuable customer. To show our appreciation, we'd like to
offer you 50% off your next purchase ..."
If you start mixing messages like "You're great" with "Big sale this
weekend" -- then the originally intention behind your postcard will be lost
(unless your intention was to create a disconnect with your client base.)
When in doubt, just keep your message short and straight to the point. A
simple "Thank You" goes a long way.
About the Author:
M. Marlin is a postcard marketing specialist for PostcardPower, based in
Elizabethtown, Pa. For more information on direct mail postcards, Mr. Marlin
can be contacted via
http://www.postcardpower.com
