The study, titled ‘ICT adoption among MSMEs in India’, was unveiled by Mr
Dinesh Rai, Secretary, Ministry of Micro, Small and Medium Enterprises,
Government of India at a press conference held at the India International
Centre in New Delhi today. The event was attended by industry leaders
including Info Edge CEO Sanjeev Bikhchandani, P. Dey, General Manager,
National Small Industries Corporation (NSIC) and Sridhar Seshadri, Head of
Online Sales, Google India.
Confirming its leadership status, the study accords a leadership status
for IndiaMART.com with 60 percent market share in India’s online B2B
marketplace. The study states that 85 percent of B2B suppliers across India
prefer IndiaMART.com as their first choice when it comes to online B2B
marketplaces.
Commenting on the accolade, Dinesh Agarwal, Founder & CEO - IndiaMART.com
said, “We are honoured to be named India’s largest online B2B marketplace.
This recognition certainly acknowledges our market position and will help us
consolidate our presence further. It should also inspire more companies,
which have so far never seen the limelight of national and international
visibility, to join IndiaMART.com and get the real flavour and benefits of
online marketing.”
IAMAI has come out with the study at an appropriate time when more and
more MSMEs are getting online to connect with their buyers all around the
world. The study also highlights other usage aspects of ICT (Information and
Communication Technologies) among Indian MSMEs. This is a first of its kind
study done in India with MSMEs as a focus.
Unveiling the study, Dinesh Rai said, “SMEs are an important part of
industry because they help create the maximum jobs. And ICT usage helps SMEs
increase their productivity and competitiveness. This study will be of great
use to this sector.” Congratulating IAMAI for the study, Rai said the
government has earmarked a budget of Rs 160 crore to develop and facilitate
ICT applications for MSMEs.
Info Edge CEO Sanjeev Bikhchandani said, “It is heartening to note that
99 percent of B2B suppliers on the internet are making use of online B2B
marketplaces already. This is perceptibly helping reduce marketing cost for
smaller establishments and increasing efficiency. B2B marketplaces like
IndiaMART.com are not only boosting the export climate, but also helping
push domestic trade.”
“This study is very timely because Indian B2B market trends and growth
trajectory has made a mark worldwide also. In fact the top global online B2B
marketplace worldwide list has some prominent Indian players,” said P. Dey,
General Manager, NSIC while congratulating IndiaMART.com on its success.
Sridhar Seshadri, Head of Online Sales, Google India, stressed on the
importance of the SME sector in the Indian context. “The plethora of a few
thousand small companies can make an impact which is far greater than larger
enterprises. This study will really help in galvanizing the SME and MSME
sector to become online-savvy and more focused on online marketing as their
growth path.”
About IndiaMART.com
IndiaMART.com is India's largest online B2B marketplace connecting global
buyers with suppliers through business directories, online product catalogs,
buy-sell offers, industry specific marketplaces, printed media and trade
shows participation.
Founded in 1996, the company has a presence in over 100 cities pan-India.
With approximately 1000 employees, IndiaMART.com offers an extensive range
of value-added products and services to over 500,000 members and over 5
million global buyers across industries and verticals.
IndiaMART.com has won numerous awards over the years including Red
Herring 100 Asia & Emerging India and the company has been widely covered by
media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times,
Financial Express, etc. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd. (Times Group), India’s largest print media
group.
For more information, please visit:
www.indiamart.com/press-section/
About IAMAI
The Internet & Mobile Association of India (IAMAI) is a not-for-profit
industry body registered under the Societies Act, 1896. Its mandate is to
expand and enhance the online and mobile value added services sectors. It is
dedicated to presenting a unified voice of the businesses it represents to
the government, investors, consumers and other stakeholders. The association
addresses the issues, concerns and challenges of the Internet and Mobile
economy and takes a leading role in its development.
For more information, please visit:
www.iamai.in
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