Cloth) by Corey Perlman might be just what the doctor ordered for these
small businesses. The book officially launched on January 14th and claimed
the #1 spot in the marketing, retail and ecommerce categories on Amazon.com.
It also ranked as high as #96 on Amazon’s overall bestsellers list – a huge
accomplishment for any business book. It remains the #1 book on each of
those categories through January 17th – the day of this release. eBoot
Camp’s author, Corey Perlman, was happy with the book’s successful opening.
Says Perlman, “I really had no expectations; I just wanted the book to do
well and I couldn’t be happier with the results.”
Perlman’s eBoot Camp includes a thorough explanation of basic Internet
Marketing tools:
- Search Engine Optimization (SEO) strategies
- How to create and use a blog
- How to write and submit online articles and press releases
- How to use email marketing to stay connected with customers
- Website design and usability Video, Google Adwords, and more
Each chapter provides a detailed overview of the topic and then a
step-by-step walkthrough on how to put the concept into action. Perlman also
provides his favorite Internet marketing resources, like constantcontact.com
for writing online newsletters or emailwire.com for submitting press
releases. There are also success stories from Perlman’s clients who have
effectively used the strategies outlined in the book. Also included are
sections for readers to brainstorm and record their progress so they can
easily translate their work to the Internet when ready.
No matter the state of the economy, the Internet will continue to play a
critical role in every business moving forward. eBoot Camp demystifies the
complexity of Internet marketing and enables anyone, no matter their
profession, to roll up their sleeves and actively go out and find new
customers via the Web.
Corey Perlman, (Royal Oak, MI) is the President of eBoot
Camp, Inc., an education company that provides people with the knowledge and
skills to effectively market their business on the Web. Through fun,
interactive books, seminars, and workshops, he has helped thousands of
business owners become savvy Internet marketers. A Florida State Graduate,
Perlman started his career with the eCommerce Division of General Motors and
then left GM to help build an Internet start-up company. After the sale of
the start-up, Perlman began teaching his Internet marketing course to real
estate clubs throughout Southeastern Michigan. Upon the success of those
seminars, Perlman wanted to get his Internet marketing message to more
business owners throughout the world. He took the content from his seminars
and translated it into a written program, which inevitably became the eBoot
Camp book.
