In his keynote speech at the 2006 SXSW Interactive Media Festival, Jason
Fried said, "You don't need to outdo the competition. It's expensive and
defensive. Under-do your competition. We need more simplicity and clarity."
As a Nichepreneur(R), you lead a busy life. Backbreaking labor isn't
always enough to outdo competitors. To-do lists stack against you. Your
foundation remains uncertain, squabbling over big ticket items to bail you
out of a down economy. Sadly, good intentions don't always yield top
results.
To ensure lasting business success, you must embrace niche simplicity.
What is niche simplicity? In essence, by doing less each day, you
accomplish more. How is that possible? When you select strategies that meet
multiple business needs and achieve exponential growth. That's what niche
simplicity is all about. Think of it as de-cluttering your business deals.
Niche simplicity isn't just good practice. It's a smart solution that
lets you...
Niche simplicity gives you time to develop smarter strategies for
success.
By releasing bad-results recipes that take time away from strategies for
riches in niches, you gain more energy to grow your business. Instead of
doing anything and everything, you can do one or two things really well.
Niche simplicity really is that easy. Try it and you'll see. Let's start
together.
Do you remember my seven secret strategies for success in Riches in
Niches: How to Make It BIG in a Small Market? Here they are:
- The Name of the Game
- Build Your Media Muscle
- Move the Movers and
Shake the Shakers
- Catch Writing Fever
- The "Triple E" Equation: Experts
Educate Exponentially
- The Expert is Always In
- The Wind Beneath Their
Wings
Using these seven secret strategies for success, you'll find exciting new
ways to grow your business effectively and efficiently-in record time!
Just as smaller markets lead to BIG results, doing less can achieve more.
Ready? Let's simplify. Take a deep breath. Exhale. Do this slowly a few
times, and with each exhale, let go of those to-dos and don'ts. Release any
preconceived notions of what you must do by tomorrow. Relax, it's simple.
Once you're calm and cool, let's look at how we can corral each of the
seven secret strategies for success and-dare we say-under-do the
competition. Are you ready to simplify? Here are three suggestions...
Writing fever leads to expert fervor. Easily satisfy strategies 1, 4, 5
and 6 by writing a tip, trick or article. Publish your good advice. This
gets your name out there, educates your niche and generates media curiosity.
Do this weekly, and you're much closer to building your brand, boosting your
credibility and being noticed by media. Your fervor becomes their fodder.
Exercises regularly to build media muscle. Want to build media muscle,
but don't have the strength to carry on with everyone? In your boilerplate
message, include your social media links that help keep you on all the time.
By regularly checking-in through your social media profiles, you quickly
become a media magnet, attracting the attention you can't afford to lose.
Spread your expertise through education. Often it's who you know that
helps you succeed, but, more times than not, it's what you know that excellerates your expert status. To remain in pole position as the
quintessential go-to guru in your niche, share your knowledge. Seek out
other experts that support you and team-up to teach your niche.
Instead of looking at my seven secret strategies for success as seven
different tools to transform your business, think about how you can do one
or two of them well to achieve lasting results. By pairing strategies
together, you're building a different kind of daily formula that is...
well... simplified.
You can achieve more with less. You can serve your niche better without
hundreds of half-done projects. And you can out last your competitors by
doing less, and doing that more effectively and efficiently than they do.
Keep your strategies simple, and you just might get rich in your niche.
Written by Susan A. Friedmann,CSP, TheNichePreneur(TM) Coach, Lake
Placid, NY, internationally recognized niche marketing expert working with
service professionals and small business owners to increase their target
marketing potential. Author: "Riches in Niches: How to Make it BIG in a
small Market" and "Meeting & Event Planning for Dummies." Claim your free
copy of the special report, "The NichePreneneur(TM) Mindset" at
http://www.richesinniches.com
Follow me on Twitter (http://www.twitter.com/nichepreneur)
