THE UNOFFICIAL GUIDE TO BUILDING YOUR BUSINESS IN THE SECOND LIFE®
VIRTUAL WORLD: Marketing and Selling Your Product, Services, and Brand In-World(AMACOM;
April 23, 2009; $24.95 Paperback) by Sue Martin Mahar and Jay Mahar is a
comprehensive, in-depth guide to the wealth of opportunities in this
exciting new marketplace.
“Second Life means different things to different people,” explain Sue and
Jay. “For some the name suggests a detached cyber existence in which people
leave the real world behind, trading their everyday interactions with
virtual ones.” But that’s not true for most residents: “These people enjoy
global interaction and this 3-D interactive virtual world is what you make
of it, so the residents have chosen an open, inclusive lifestyle.” And these
residents are open to companies too!
THE UNOFFICIAL GUIDE TO BUILDING YOUR BUSINESS IN THE SECOND LIFE®
VIRTUAL WORLD shares relevant examples of well-known companies and
individuals who have discovered the enormous potential of Second Life®, from
IBM creating a collaborative virtual workspace, to Princeton University
offering Second Life® classrooms, to Kraft foods creating a Second Life®
supermarket featuring over 70 new foods and beverages. Readers will find out
about publishers who have hosted author events "in-world," and companies
that have gotten into the mix by purchasing land and building stores so they
can interact with customers, unveil new products, and even provide customer
support. And that's just the start.
THE UNOFFICIAL GUIDE TO BUILDING YOUR BUSINESS IN THE SECOND LIFE®
VIRTUAL WORLD reveals the best ways to make money using the hottest virtual
world.
About the Authors:
Sue Martin Mahar (SL Nasus Dumart) is a respected resident of
Second Life® and a freelance writer. Jay Mahar (SL Apple MacKay) is
an innovative technology expert with valuable skills in 3-D building and
design, marketing, social networking, web infrastructure, and project
management. Jay is often the person people turn to for business building
advice in both real life and Second Life®. Jay and Sue Mahar live in West
Orange, New Jersey.
Visit Molaksey’s Pub
http://molaskeys-pub.com/ to learn more about Sue and Jay in
Second Life®.
