Shelf space for room deodorizers, scented plug-ins and sprays has
increased dramatically. Scented candles are a billion industry. Aromatherapy
is booming. Walk into any pharmacy, grocery, or supermarket and you’ll see
how scents are being added to many household product lines. These products,
and hundreds like them, are delivering a new awareness of the use of scents
in our lives.
The latest entry is a sleek aromapod inhaler which allows consumers the
benefit of aromas on-the-go. Instead of dispersing the aromas into the
environment, the aromapod is infused with essential oils or fragrances thus
eliminating the need to handle the messy liquids. These aromapods are small
enough to carry in your pocket or purse and can be use wherever and whenever
the user wants to.
The utilization of aromas and scents – both synthetic and natural – is a
major new trend. Where are the potential markets in this trend? Imagine:
- Aromas that have health and medical benefits.
- Aromas that help you
manage your moods.
- Aromas that motivate workers, calm employees, focus
staff.
- Aromas that you inhale for your pleasure … not someone else’s.
- Aromas that are customized to your personality … like perfumes. ·
- Aromas
designed for niche markets: demographics, sports, weight loss, etc.
- Aromas
that could be discretely enjoyed to evoke specific feelings.
All of these aromatic applications are readily available – or being
developed – in one way or another. Extensive research into the science of
smell is also being conducted in major universities in the UK and the USA.
One company, The Sense of Smell Lab has been developing innovative products
using some of this research into our sense of smell.
Aromas and scents are not a new product but rather an age-old tradition.
Our sense of smell contributes enormously to the quality and enjoyment of
our lives and well being. The use of aromas and fragrances in temples and
churches, for religious ceremonies, at feasts and celebrations, and for the
promotion of love, health and wellness goes back as far as recorded history.
There are two components to a scent product:
- The scent profile. All scents are chemical formulas, whether it’s a
deodorizer, a fragrant flower or rotten eggs.These chemicals are either
synthetically produced or natural, such as essential oils. Essential oils
are highly volatile liquids derived from plants, roots, flowers, herbs,
trees, bark and fruit. Since they are natural and contain the odor
constituents of the plant, essential oils can accomplish results not be
achieved by the use of synthetic chemicals.
- The delivery system. Usually scents are released into the environment,
inhaled and then we become aware of them. In other words, the traditional
delivery system, such as diffusers, sprays, plug-ins and candles disperses
the aroma into the environment. This broadcasts the scents indiscriminately
thereby involving anyone who enters the environment. Personal inhalers, such
as the aromapod is a new technology that delivers the aromas directly to the
nose of the user.
So while the pharmaceutical companies churn out billions
of pills and potions to alter the body’s chemistry using the bloodstream,
our sense of smell provides a natural, non invasive approach to better
health and wellness.
Imagine using your sense of smell to help manage your
emotions, alleviate stress, boost your energy, help curb cravings, enhance
your moods and treat a wide variety of psychological and physiological
problems.
No drugs. No pills. No potions. Simple. Safe. Effective. And with
no side effects. It’s just a matter of scents.
About the Author :
Luke Vorstermans is the Founder and CEO of The Sense of Smell Lab, a
world leader in pioneering products that use the sense of smell for health,
wellness and sheer smelling pleasure. The SOS Lab developed the Sniff n Go
aromapod, the Scentuelle libido patch and Scent Therapy product line.
Website: http://www.thesoslab.com
Email: Luke@theSOSlab.com
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