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April 29, 2008 ( PowerHomeBiz
) - New York NY --
Pie charts, actuarial charts, growth charts. Star charts? In an age where every business decision goes under the microscope before a single dollar is spent, is it possible that the oft-maligned science of astrology can provide guidance that more traditional business methods can’t?
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Truth be told, astrology is nothing new to some of the world’s most
successful and powerful executives and entrepreneurs. Used for everything
from forecasting to market research to talent strategies, the principles and
practices of astrology have helped business greats from J.P. Morgan to Donna
Karan turn their brands into bona fide empires.
Steven Mark Weiss’s Signs of Success: The Remarkable Power of Business
Astrology (AMACOM; May 16, 2008; $24.00 Hardcover) examines the connections
between serious astrology and serious business. By providing in-depth
analysis of the characteristics of each of the 12 zodiacal signs, the book
shows how those qualities can be leveraged in different situations to bring
about desired business outcomes. Readers will learn how to:
Decipher personality types Make sense of recurring patterns in their own
businesses and industries Predict and leverage consumer trends Anticipate
and influence the timing of business events Resolve workplace issues The
book also provides dozens of astounding examples of the influence of
astrology on landmark business events from John D. Rockefeller’s first job
to Bill Gate’s retirement, and profiles business leaders of each of the 12
zodiacal types, from stubborn Taurus William Randolph Hearst to the
far-sighted Sagittarius Steven Spielberg.
Astrology may seem “out there” to the majority of mainstream business
professionals, but Weiss’s witty and engaging SIGNS OF SUCCESS demystifies
celestial mechanics, demonstrates the surprising accuracy of astrological
science, and emphasizes its practical applications in the realm of everyday
business.
About the Author:
Steven Mark Weiss (Scottsdale, AZ) is an award-winning business
journalist, editor, speaker, and consultant who for the past 40 years has
injected his deep appreciation for astrology into his life and career. He is
the author of Signs of Taste and co-author of The Consistent Consumer:
Predicting Future Behavior through Lasting Values.
TITLE: SIGNS OF SUCCESS: The Remarkable Power of Business Astrology
AUTHOR: Steven Mark Weiss
ISBN: 978-0-8144-7441-9
PRICE: $24.00 Hardcover
PAGES: 288
PUB. DATE: May 16, 2008
For review copies, call (212) 903-7951 or fax (212) 903-8083. To purchase
copies, call 1-800-714-6395. Visit AMACOM online at www.amacombooks.org.
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