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April 20, 2008 ( PowerHomeBiz
) - Freehold, NJ --
When Alex and Austin Gere were asked by their father to help create a
universal symbol for Biodiesel they had no idea it would have Global
consequences. Their father Joe Gere who heads up the "Green Initiatives" for
New York based rental company On Site Energy Co convinced the company to
take a more proactive stance in keeping the environment green. The elder
Gere was quoted as saying, "We (On Site Energy Co) are investing capital in
the latest Clean Technology generators sets and are providing customers with
biodiesel options to help reduce emissions even further, and right now we
are the only New York areas true Green Rental company".
(news continued below)
Gere had gone looking for a generic symbol to place on the company's
rental equipment that would show they used Biodiesel fuel. He was shocked to
find out that there was no universal symbol and turned to his two sons and
along with local Freehold artist Gil Almogi crafted what they are hoping
will become the new symbol for Biodiesel. The registered mark consists of a
fuel nozzle dispensing a biodiesel droplet in the form of a "Green" earth.
Alex & Austin were quoted together saying, "We learn about the environment
in school and the effects of pollution and how it affects the globe and not
just one country.
We wanted to show the planet how it should look - all green and blue." On
Site Energy Co has been the first company to adopt the new symbol and they
(the Gere brothers) have commitments from several others as well, their goal
is to see their design around the world and hopefully it will allow people
to see we can as individuals make a difference no matter how slight it may
seem.
Biodiesel can be traced all the way back to Rudolf Diesel (father of the
Diesel engine) who experimented with many different fuels to feed his
invention, a compression ignition engine. The very first diesel engine was
debuted at the Paris World Exposition and was powered by peanut oil fuel.
Legend has it; the crowds who wandered into Diesel's area were not to see
his engine but thought it was a food pavilion (due to the smell of burned
peanut oil)."
In fact Biodiesel is the only alternative fuel in the US to complete EPA
Tier I Health Effects Testing. It produces approximately 80% less carbon
dioxide emissions, and almost 100% less sulfur dioxide than regular diesel
fuel. Based on Ames Mutagenicity tests, biodiesel provides a 90% reduction
in cancer risks. Biodiesel is safer to handle and transport because it is as
biodegradable as sugar and 10 times less toxic than table salt. When burned
in a diesel engine, biodiesel replaces the exhaust odor of petroleum diesel
with the pleasant smell of hemp, popcorn or french fries.
Media Contact -
Jennifer Zeher
Altin Partners
8 Country View Drive
Freehold, NJ 07728
Phone: 732-718-2711
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