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April 30, 2008 ( PowerHomeBiz
) - Beijing --
ChinaPolling www.chinapolling.com
, the online consumer research platform based in Beijing has just launched
an Olympics focused consumer research project with CCTV.com (www.cctv.com),
the web property of China Central Television.
(news continued below)
This one-of-a-kind consumer research, launched on April 25th, is a move
by CCTV.com to provide better consumer data to its advertising clients. The
survey will provide insights into how consumers in China are preparing for
the upcoming games and how the games will affect their purchase behavior.
CCTV.com was recently granted the Internet and mobile platform exhibition
rights within China for the Beijing 2008 Olympic Games.
As a member of the Asian Broadcasting Union, CCTV has already acquired
over-the-air TV rights for the Beijing Games. The IOC has said that it
selected CCTV.com because it could work closely with its television arm and
fully exploit digital broadcast rights on a number of platforms.
“We believe that the decision to partner with CCTV.com to conduct online
consumer research related to the games is a natural and obvious one,” said
Allan Chou, Managing Director of Beijing Tinselbird Advertising
www.tinselbird.com
which own and operate the ChinaPolling online consumer research platform.”
“Because of the massive amount of online video content that CCTV.com will
be providing to the Chinese Internet users during the Beijing Olympics, we
feel that it’s the perfect web property to work with to try and gain
insights into what consumer’s are thinking when it comes to consumerism
during the games.”
The 12 question survey was formulated by the research team at
ChinaPolling and will delve into purchase behavior such as brand preferences
and how the 51 official sponsors of the games will benefit from marketing
activities before and during the games.
The results of the survey will be release to the general public at the
end of May and for those companies who are interested in purchasing the data
set or would like to add rider questions to this survey please contact
ChinaPolling directly.
About ChinaPolling -
China is a fast and ever-changing market, consumer
research data from as recent as 6 months ago can be outdated and provide
wrong direction for a company trying to make entry into China or increase
its market share. China Polling offers up-to-date snapshots and tracking of
some of the hottest industries in China. We pride ourselves on our ability
to provide the latest and most complete samples to allow for full analysis
of market opportunities. If you have any specific needs or requests not
listed, feel free to contact us and let us know what you need.
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Contact:
ChinaPolling
Allan Chou or Joy Wu
86-10-65289533
allan@chinapolling.com
http://www.chinapolling.com
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