You’re a business person but radio is not your bailiwick. Perhaps it
should be. You’ve got the expertise. You like to talk about what you know.
Moreover, it’s a lot easier to get a guest spot on radio than newspaper
coverage. Radio hosts need guests. Radio is free and, more often than not,
the radio host will tout your book or business several times. You don’t have
to travel and can even do the interview in your pajamas. Can’t beat it!
Peter Bowerman, author of The Well-Fed Writer (Fanove Publishing 2009)
and a copywriter, has no time to search for radio shows and purchased the
business ebook. “I started contacting radio show hosts from your "Business"
list a few weeks back” he reports. “I've already been on 2, have 2-3 more
scheduled and several more interested... Pretty terrific payback on a $15
investment! And I'm not done yet!”
Most radio websites are poorly designed for potential radio guests.
Rarely will you find the show theme and guest criteria – or even if guests
are welcome. As an on-line publicist, I am well aware of the difficulty in
finding the right match for my clients and the relevant radio show.
That’s why the ebooks contain the most vital information for guests: show
title and theme, guest criteria, name of host, email, phone (optional),
website, best method of contact, and where aired. The Business ebook (81
shows for $20) covers workplace issues, innovation, entrepreneurship,
business strategies, careers, finance, small business, sales, home-based
businesses, investments, insurance, money management, law, law enforcement,
and real estate. To sample the Directory of Business Talk Radio Shows,
please click:
http://www.smashwords.com/extreader/read/6138/1/directory-of-business-talk-radio-shows
Five free updates will be granted to purchasers when five new shows
complete the e-book form. Payment may be made through PayPal to franalive@optonline.net
or check payable to Francine Silverman, and mailed to P.O. Box 1333,
Riverdale, New York 10471. Upon payment, the ebook will be emailed to you in
an attachment.
=========
Want to be on radio? Inquire about my low-cost on-line publicity service.
"I just wanted to thank you again for all the great guests you have
steered the Czar’s way ...and for being such a big help and positive force
for our show." Paul Bruno, host of Career Czar and History Czar
Also listen to my 4 min audiette:
http://www.taicoproductions.com/listen_now.asp?id=103
Know anyone who wants to market their book successfully? Steer them to
http://www.bookpromotionnewsletter.com for information on the
bi-weekly newsletter for authors of all genres and Book Marketing from A-Z
(Infinity Publishing 2005).
Francine Silverman, the "Talk Radio Advocate," is also author of Talk
Radio Wants You - An Intimate Guide to 700 Shows and How to Get Invited
(McFarland & Co. 2009), a National "Best Books 2009" award winner.
http://www.talkradioadvocate.com
