Springtime is no exception.
Come spring, every year, people are looking for a fresh start in their
lives. The weather is nicer. The days are longer. Consumers and businesses
alike increase their spending. If you're not getting your business in front
of those people, you run the risk of losing them to competitors.
So, what's the best way to plan your spring postcard marketing? Here are
some quick tips.
Start early. Way early. Like, last year early. If you haven't started yet
for this year, start now. Plan a series of two or three different
promotional postcards, get them designed and in the mail as soon as
possible.
Factor in "spring." Use the season to your advantage. In your postcards,
offer "fresh savings," "spring sales," "deals just in time for spring," and
so on. It not only creates urgency, but helps reinforce the seasonal
associations they're already having.
Don't forget a promotion. They don't call them "promotional postcards"
for nothing. Offer a new seasonal deal that your customers have never seen
before and can't resist.
Get creative. Think outside the box. Maybe your postcards can include
scent! Maybe they can open up and have something pop out at your customers.
Direct-mail postcards don't have to go overboard to get the response you
need. But by doing something original, you're sure to grab attention and
make your brand stand out.
Start planning for summer. If you're behind on your postcard marketing
planning, might as well get to work on your summer campaign as well.
Starting now will give you more time to perfect the campaign and make tweaks
based on the results of your spring campaign. While you're at it, might as
well start on your fall and winter postcard marketing as well. It's never
too early.
Spring might be a few weeks away still (it's still snowing in many
places), but don't let that hold you back. Now is the time get a fresh start
on the new season!
Resource Box/About the Author:
M. Marlin is a postcard marketing
specialist for <a <href="http://www.postcardpower.com">PostcardPower</a>,
based in Elizabethtown, Pa. For more information on direct mail postcards,
Mr. Marlin can be contacted via http://www.postcardpower.com
