"You can’t manage what you don’t measure. We all know it but, most small businesses find it excruciating to measure marketing and sales. We’ve put together a list of things any business can measure easily, with or without a fancy online CRM solution.”, says Craig Klein, CEO of SalesNexus.com. “Track these simple things in a spreadsheet if you want or get yourself a CRM solution and you’re guaranteed to increase return on marketing investments."

"Sales staff turnover is a huge problem in small businesses. Sales people just want to be successful.”, says Klein. “To ensure success for your sales team and your business, you’ve got to measure and manage some basic things. We’ve tried to show any business how to get started."

The eBook is being published first as a weekly series of blog posts on the SalesNexus Blog (sellsellsell.salesnexus.com) and then as a complete eBook PDF in March 2010. All 8 chapters are available free now.

"We’ve released the first chapters on our blog and the remaining chapters will appear each week. Readers can register to receive each new chapter via email as its released for free.", said Klein.

Readers can register to be emailed each chapter as its release and receive the entire eBook in PDF format in February, for free, here – http://www.salesnexus.com/lp/lp-build-your-own-automatic-selling-machine.php 

“8 Metrics You Must Know about Marketing, Leads and Sales” is available here - http://sellsellsell.salesnexus.com/2010/03/09/8-metrics-you-must-know-about-marketing-leads-and-sales/ 

To learn more about SalesNexus online CRM, click here – http://www.salesnexus.com/ 

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About Author :

Craig Klein is CEO and Founder of SalesNexus.com, a leading online CRM for small business sales teams. Craig’s a sales process guy. His passion is helping small businesses hire, train, measure and manage sales people through their sales process. Craig’s blog, Sell, Sell, Sell! has become a valued resource for business owners and sales executives.