“We realized that employers didn’t just need to tell students about their
current openings, they needed to tell them about their organization and its
culture. We’ve given them a platform to pitch their organization to
prospective candidates” says Peyush Bansal, founder of the website. This
service is available to both employers as well as student service providers.
“While classified advertisements convey information about the immediate
vacancy a housing provider has or a new course launched by a tuition centre,
a profile page provides background information about the coaching centre or
the housing provider organization” says Bansal.
Besides the advantage of additional branding space, these profiles
increase the relevance of responses to advertisers. Students can make
informed decisions about whether they want to work as part of a large
organization or a smaller one. They can feel more secure transacting with
housing providers, vehicle dealers, recruiter and others that they have more
background information about. They can learn more about the credentials of
prospective tutors and coaching organizations. This enables them to respond
to advertisers that they are sure they want to transact with, thus
increasing conversion rates for advertisers.
This feature was made live less than a week ago, and is already receiving
a very positive response from service providers. Despite the ad posting
process becoming just a little lengthier employers and service providers are
welcoming the additional advertising space. ‘Through my profile, students
come to know that I run a large organization with several branches across
the city. This enhances my coaching centre’s brand image’ says Mr. Chawla,
the director of a large coaching centre in Delhi Mr Kumar, giving pg
accommodation in Bangalore is happy to provide information about his primary
occupation so that prospective students know just a little bit more about
their landlord and can feel a little more secure. The first in a series of
features for service providers, user profiles should contribute
significantly to the website’s objective of helping students with all their
needs around campus.
* About Us -
About SearchMyCampus.com:
SearchMyCampus.com is a venture of Valyoo Technologies Private Limited.
The website was launched in December 2007. It is a campus and jobs
classifieds website that serves basic student needs i.e. jobs, housing,
coaching, gadgets, books, transport and events. The website presently caters
to over 70 universities in India.
For further details, please contact:
Dhruv Arora
Marketing and Alliances Manager
