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The Journal of Integrated Marketing Communications – Call for Authors for
20th Anniversary Edition |
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The Journal of Integrated Marketing
Communications (JIMC) is calling out for marketing professionals to submit
articles for its 20th Anniversary Edition.
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March 24, 2009 ( PowerHomeBiz ) -
Evanston, IL - In
2010, the JIMC will celebrate its 20th year of provoking thought and
exploring insight into the changing face of marketing communications.
Distributed to more than 3,000 marketing industry professionals in more than
10 countries, the 2010 Edition will let authors share their visions with a
truly global audience, bringing attention to key trends and issues, not to
mention to their own organization and its work.
To be considered for the JIMC’s 20th Anniversary Edition, an article
abstract of 250 to 500 words must be submitted by April 3, 2009. Abstracts
are subject to a blind review by a board of advisors and editors and
evaluated based on their impact on marketing communications practices,
trends and their thought-provoking nature. Once selected, a personal editor
will assist the author with crafting a full-length article for the November
6, 2009 publication date.
Suggested topics of interest include: emerging industry trends or
technology; international perspectives on marketing; crisis management,
acquisitions, and mergers; and customer-centric planning, segmenting and
aggregation. Visit the JIMC Web site at
http://jimc.medill.northwestern.edu to read past articles.
To submit an abstract, send an e-mail with “Abstract 2010” in the subject
to JIMC@northwestern.edu, and include the contributor’s name, title,
organization or school affiliation, address, telephone number, and e-mail
address. Or, submit by mail to:
Journal of Integrated Marketing Communications Attn: Editor-in-Chief –
2010 Abstract 1870 Campus Drive Evanston, IL 60208-2175
The JIMC will contact contributors regarding their abstract on or before
April 15, 2009. Selected authors will receive guidelines and editorial
support for developing their articles. Final articles (approximately 3,000
words) will be due in June 2009.
About the Journal of Integrated Marketing Communications
The Journal of Integrated Marketing Communications is an annual
publication produced by graduate students in the IMC program in the Medill
School of Journalism at Northwestern University. It is the leading forum for
intellectual discourse on integrated marketing communications.
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- Erick Laseca
Burson-Marsteller Chicago o: 312-596-3404
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