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Toll Brothers Brothers Offers Home Staging Incentives  
Local Home Staging and Interior Design Specialist Janine Varney of Well Dressed Homes and Triangle Staging and Design has been selected by Toll Brothers as the Staging resource for their Home Staging Incentive Program.

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March 20, 2009 ( PowerHomeBiz ) - Raleigh, NC -  Local Home Staging and Interior Design Specialist Janine Varney of Well Dressed Homes and Triangle Staging and Design has been selected by Toll Brothers as the Staging resource for their Home Staging Incentive Program. Toll Brothers, America’s Luxury Home Builder™ has designed this new program to help sellers sell their home quickly.

Home Staging is the art of preparing and presenting a house as a marketable and desirable product with the goal of selling the property as quickly and for as much money as possible. Accredited Staging Professional (ASP) Janine Varney has been working for Toll Brothers in the Raleigh area for over three years. “Working with Toll Brothers has been an excellent opportunity for us. By Staging their vacant inventory we are able to show off the beautiful architectural elements, details and quality that Toll is famous for”. Varney recently Staged a vacant home for Hollyday at the Woodlands which had been on the market for 83 days prior to Staging. After Staging, the house sold in just 13 days!

This new program is designed to help Toll Buyers in prepare their existing residence for sale so that they can move into their new Toll Brothers Home. Julie Hollyday, sales manager for the Toll Brothers at Woodland Greens has been hosting seminars to educate realtors and potential buyers about the new program. For qualified buyers, Toll has agreed to cover up to $2,500 of the Staging Services. A typical walk through and consultation to get home sellers started begins at $250 and up depending on the square footage of the house.

Varney works with many realtors and home sellers in the area to de-clutter and de-personalize their homes so that more potential buyers can see themselves living their. “A professional Home Stager can walk through each room of the home with buyer’s eyes. We often see things clients miss because they are emotionally tied to their home and help them realize their house is a marketable product. Many of the developers we work with are looking for creative ways to help buyers and sellers purchase homes, Home Staging meets that needs on many different levels.”

The Toll Brothers incentive program is one of many that have recently been added in several areas around the country including Chicago and Hartford, Connecticut. According to a resent survey by the Association of Staging Professionals homes that are not Staged spend an average of 175 days on the market, while Staged homes sell in 35 days. Indeed, Staging doesn’t guarantee a sale every time, but it does give home sellers one more tool to help gain a competitive advantage over similar properties for sale.

For information on the Toll Brothers at Woodland Greens contact Julie Hollyday at (919) 466-9300.

To learn more about Home Staging visit Janine’s website at www.welldressedhomes.com  or call (919) 624-3460.

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Janine Varney,
IDS affiliate, ASP, IAHSP
Well Dressed Homes 9108 Riverview Park Drive Raleigh, NC 27613

 

 

 

 

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