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March 19, 2008 ( PowerHomeBiz
) - Salt Lake City, UT --- Maintaining
the integrity of a fast-growing $40 Billion industry, while at the same time
attracting investors & reaching more consumers, was cited as the top
challenge in summit meeting for 2007 and on-going concern for 2008. Along
with this, there is a lack of industry wide standards for defining spa
categories and best practices. According to spa summit, “the spa industry’s
authenticity is threatened in the present and even more so in the future, by
outside investors that only think of the bottom line and not the mind, body
and soul transformations of the people”. It will take leaders in the spa
industry to turn this around for 2008 and keep that genuine goal to be
profitable, yet retain the authenticity. Spa summit 2008 is meeting May
18th-20th. To get involved, visit
www.globalspasummit.org for details of the event.
(news continued below)
How does one retain the authenticity in this growing industry? Liz
Galloway of The Lotus Effects is a leading innovator and spa consultant,
with concentrated focus and attention that on-going training in the spa
industry continues as the industry grows. Developing and founding both The
Lotus Effects and Spa College International, along with speaking at Spa
Events and teaching at International retreats, such as Costa Rica, Liz is an
innovator in teaching new techniques, quality training, styles and
consulting to make your business grow into the best it can be. On-going
training and quality is very necessary if spas want to outlast the newcomers
to the scene. See class schedules for retreats and on-going workshops with
spa college international at thelotuseffects.com & spacolleges.com.
3 topics stood out in the 2007 summit—solving labor shortages,
standardizing best practices & building a model to benchmark success.
Because there is no conduit for training and experience in this industry,
there is an urgent need to refocus efforts on hiring educated and qualified
managers, employees and spearheading future movements for standardizing and
shaping educational programs and pumping money from investors back into the
sector.
The spa industry has grown 40% over the last 3 years and shows no signs
of slowing down in 2008, but rapid growth can also create fragmentation and
impede innovation, per spafinder.com. Women’s Wear Daily expanded on the
fragmentation of spas “Spas started falling into different categories, for
example, a spa is known either as a Day Spa or as entity within the hotels
and resorts, focusing either on medical in nature, or those that focus on
skin care or target a certain demographic”. For 2008, the industry is coming
of age, needing to keep up and meet demands for personal development,
environmental and proper hiring of educated managers and employees, while
maintaining high industry standards.
This year will bring about huge change with the use of technology,
consistent training and increasing demand from the public for new treatment
options catering to youth and beauty. People are being geared not just
toward an environment to be pampered in, but a place to escape and achieve
overall health in mind, body and spirit. With new & cutting trends on the
increase, training and innovative techniques are key for staying on track
and maxing business potential to that next level. What can one expect for
2008? Medical spas are on the rise in Costa Rica and other areas, as people
are looking for alternatives that are less expensive outside the US,
providing not just cosmetic procedures, but aftercare and recovery in a
soothing luxurious environment. Therapeutic therapies combined with
relaxation methods and detoxing seem to be the latest craze in 2008. Needing
complete beauty and body overhauls, Americans are picking retreat
destinations such as Costa Rica, for a soothing way out of everyday reality.
Learn how to keep up with the latest trends and grow your business to the
next level, expanding and incorporating on-going training into your spa,
whether for yourself, or your managers and other staff. Liz Galloway is an
expert at handling whatever level your business is currently at, and will
take you to that next step, so visit her today at thelotuseffects.com or via
email and/or phone.
Advice for 2008? “Be pro-active, train your staff consistently, keep up
with the latest trends, and get involved in 2008, protecting the spa
industry from sub-standard practices and those just interested in the
bottom-line”. The resources are out there, start today with a consultation
from Liz to make your spa a leading success.
The Lotus Effects and Spa College International was founded by Liz
Galloway. Liz Galloway is a professional wellness advisor, speaker and spa
industry trainer. With locations and teams in both the US and Costa Rica she
continues to provide precision business solutions and mentoring for spa
start up's and turn-around, along with bringing new levels of training
options to the healing arts industry.
www.spaimageconsultant.com
, www.thelotuseffects.com,
www.spacolleges.com
The Lotus Effects
80 W 200 North
Salt Lake City, UT 84103
Telephone: 1-801-637-5235
Email: liz@thelotuseffects.com
Facsimile: 1-801-419-0858
PR: Stacey@thelotuseffects.com
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