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March 28, 2008 ( PowerHomeBiz
) - Navi Mumbai, India
--- Cable companies have been on a fast track, upgrading their networks to
provide integrated digital video, high-speed data and voice services—which
means incumbent telcos now face stiff competition from cable operators
aiming to supply small enterprise customers with a bundled services. With
competitors like Cox Communications, CableVision, Comcast, Charter,
Time-Warner, and other top-tier cable operators launching telephone services
to small business, the ILECs face a situation comparable to what AT&T faced
in the years just after Divestiture.
(news continued below)
In this new research study, Insight examines a highly accessible (and
lucrative) market for cable's value-added services. TV ad insertions for
cable telephony services are targeted at some 73 million cable customers,
and take rates for telephony offers have approached 20 percent in some
markets. In this report, Insight Research analyzes the telephony and
enhanced services that cable providers currently offer small businesses
using four delivery options: standard telephony, channelized HFC, dedicated
modem and shared modem service. Based on this examination, Insight
quantifies the addressable market opportunity for cable companies in two-way
capable cable markets, and measures the competitive risk they pose to the
incumbent telephone carriers located within the cable systems' service
areas.
Report Excerpt
1.1 Cable Telephony and Broadband Services for the Small Enterprise
Competition is already fierce between the providers of residential
telephone and broadband data services, but the competition for the small
enterprise market is just beginning to heat up. INSIGHT Research defines the
small enterprise segment as businesses with less than 100 employees. On a
per-customer basis, revenue associated with providing a small enterprise
with data and voice services can generate three to four times the revenue of
the residential customer buying a bundle of voice, data, and video services.
For more information kindly visit:
http://www.bharatbook.com/detail.asp?id=51057
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