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March 20, 2008 ( PowerHomeBiz
) - Karlsruhe, Germany --- This
year’s CeBIT featured the professional forum “Effective Internationalization
in the IT industry” where representatives from both ABAS Software and SAP
were invited to present on their companies’ development in the global IT
market. Peter Forscht, COO and co-founder of ABAS Software and Dr. Jan
Grasshoff, Head of Distributed Delivery Field Services at SAP were the
keynote speakers. The forum was organized by the Munich Institute of Social
Science Research (München ISF) in conjunction with the institute’s ongoing
“Export IT” research project.
(news continued below)
“Think big, start small, move fast” was the message Forscht delivered as
he explained how twelve years ago ABAS became one of the first German
software providers to distribute its product outside the E.U. “Our
principles for international operation are personal contact, meeting other
cultures on equal terms, and a sales structure based on partnerships.”
ABAS sells its software worldwide through its partner network. The
software is developed in-house at company headquarters in Karlsruhe,
Germany, then distributed globally through a network of 52 partners at 66
locations. In addition to enabling the global reach of its trademarked abas
Business Software, the partners also provide the necessary localization so
that the software is effectively adjusted to meet each country’s specific
requirements e.g. language, financials, production standards, etc.
"In every respect, personal contact with our customers, partners and
employees is essential.” Forscht emphasizes, “We want to adjust the software
to meet our customers’ requirements. The focus is placed on people and this
focus is not the same everywhere, despite internationalization. Therefore,
we rely on our partners where their countries and local business processes
are concerned, and our partners rely on us regarding the development of our
software. We support our international colleagues in their organization and
support them during their first projects, and we always remain in constant
dialog with our partners and customers as abas Business Software is further
developed."
About the research project “Export IT”
The objective of the research
project “Export IT” is to demonstrate where German IT companies must focus
their resources to best position themselves in the global IT industry. The
project is sponsored by the Munich Institute for Social Science Rearch
(München ISF). The forum “Effective Internationalization in the IT industry”
was held at CeBIT 2008 to present new methods to profit from
internationalization, as well as explore which international strategies
prove effective for German companies in the long term.
About ABAS Software AG
Founded in 1980, ABAS provides cost-effective
solutions to over 2,000 customers and more than 45,000 users worldwide, with
solutions offered in 28 languages. ABAS was named number one in customer
satisfaction in the ERP 2007, 2005, 2003, and 2002 studies published by the
Konradin Group. ABAS ranked first in price/performance ratio, functional
fit, stability, ease of use and upgrades. The study shows that the package
requires a third less time to implement and a total investment well under
the ERP average. The brand name abas Business Software (ERP, PPC, MRP,
eBusiness) runs on Linux and Windows. Approximately 80% of all installations
to-date are Linux-based. ABAS is headquartered in Karlsruhe, Germany and
sells its software worldwide through its partner network. For more
information, visit:
www.abassoftware.com
PRESS CONTACT:
Lindsay Morriss
International Marketing & Press
ABAS
Software AG Suedendstr. 42 76135 Karlsruhe GERMANY
Tel. 49 721/96723-0 Fax
49 721/96723-100
lindsay.morriss@abas.de
http://www.abassoftware.com
Board of Directors: Werner Strub (Chairman), Peter Walser Supervisory
Board Chairman: Thomas Frank HRB 107644 Mannheim Municipal Court
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