According to Mr. Lockhart, “Bricks and mortar jewelry retailers overcharge the consumer with over-inflated prices due to their high costs … our costs are far lower and we pass that saving back to the consumer.”

Regarding the launch of Imperial Jewels website, Mr. Lockhart had this to say “In conjunction with the opening of the new website, we have outlined an incentivisation strategy that instantly benefits consumers from day one; ensuring clients receive regular discounts on all jewelry products.” Mr. Lockhart gave examples whereby all new registrants will receive an introductory offer of 25% off their first purchase, and professional purchasers will receive volume discounts.

When quizzed about the lower profit margins incurred by offers like this, Mr. Lockhart said “Even with our already great value, Imperialjewels.com is prepared to sell at even lower prices in order to pass the best possible value onto the consumer, and also dispel the misconception of jewelry being prohibitively expensive.” Mr. Lockhart added, “Many of our jewelry items are a quarter of the price of existing bricks and mortar jewelry retailers.”

With the overhaul of its website, Imperial Jewels aims to step over the middlemen who add only costs and no value to the product. In conclusion Mr. Lockhart had this to say. “Imperial Jewels’ objective is very simple—to offer jewelry at prices people can afford in the middle of the recession.” ###

About Us:

Established in 2003, www.imperialjewels.com  is a competitive online jewelry business whose vision is to be the Internet’s best value provider for 14 karat and 18 karat gold jewelry. To achieve that objective, Imperial Jewels guarantees an unwavering commitment to providing excellence in every facet of pricing, product, service, and always providing better value than the competition.