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February 2, 2009 ( PowerHomeBiz ) -
Cummings, GA
- Let's face the reality of the times. The US government has officially
admitted to over 2 million jobs lost in our current economy. If this is
true, what does it mean besides the obvious for the potential of buying a
new business or franchise opportunity?
(news continued below)
The fact is that times like this never last forever and right now may
just be a perfect time to take the initiative to investigate the potential
of owning your own business whether you are affected by the downsizings or
not. Interest rates are lower than usual and with a new Presidency and
administration right around the corner, the time might be better than
believed to start a new business.
As the year unfolds, we are going to be keeping a close eye on the
franchise scenario and doing our best to keep you informed about franchise
opportunities that may be worth learning more about.
While the economic downturn ripples through the US economy, numerous
Franchisors are looking at the challenging business landscape and ramping up
ad buys.
Take Dunkin' Donuts for example. They are launching a $100M ad campaign
that represents an increase of more than 5% over 2008. I believe that what
they are saying is that we are going to fight even harder to maintain and
even increase market share.
In so called "normal times" a 5% increase would also be considered
normal. In these times of relative uncertainty, 5% sends a definite message.
It speaks to a bullish position on the market and is exciting to see taking
place. Remember that even though Dunkin' Donuts has 5,769 U.S. stores that
are relatively well positioned, they are right up there on the front line
doing what they do best bringing in consumers for coffee and donuts.
The same levels of ad expenditures can be seen across the board in some
areas and demonstrates that many Franchisors share the same thinking i.e.
yes, it is going to be a challenging year but we are going to do our best to
maintain and surpass past performance.
I say that is what we need more of. A positive attitude, a smart business
plan and perseverance can really reap big rewards even when the environment
is less than optimal. Resource Box/About the Author-:
For more franchising information about franchise, franchises, buy a
franchise, franchise opportunities, franchises for sale, franchise directory
visit
http://www.franchiseinteractive.com/
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