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February 26, 2009 ( PowerHomeBiz ) -
Philadelphia, PA -
As the economic picture continues to look unstable, many consumers are on
the hunt for quality investment pieces at reduced prices. "Today's consumer
is looking for the security of investing in quality items, with lasting
value. Shoppers at all income levels, including the affluent, are shifting
from the shop ‘til you drop shopaholic mentality to investing in
long-established high-end goods … and they’re willing to wait for these
items to go on sale. This is what I call the Savvy Luxe Shopper" says
Yolanda Keil, producer of the online sample sales/designer sales listing
blog, Fashion Steals http://www.fashionsteals.com
(news continued below)
In response, there are a growing number of retailers who are responding
to this demand for luxe bargains. Many are offering discounts and incentives
for the first time. Tiffany’s has reduced its prices. Kate Spade is hosting
“Private Sales” which are announced to its email subscribers. Koodos, a
European online site, offers both traditional and private, member-only
sales. Loehman’s has online discount site Smartbargains in addition to its
online sample site Rue La La.
Online sample sale sites are fast becoming a booming business in the US
and abroad. Yolanda continues, “I have member-only access links to eight US
and 10 European sample/private sale sites on my blog. There were half as
many sites just a year ago. The next sample sale site to open, this spring,
is Net-A-Porter’s Outnet.com.”
The trend is not limited to just the standard designer clothing and
accessories either. Home accessories, sports equipment, electronics &
technology, and travel items are selling just as well.
Yolanda closes with, "Designers and retailers alike are embracing blogs
and other social media tools, like Twitter, to reach those savvy spenders.
I've definitely seen an increase in the number of sales to feature and I'm
selective; the sales I post must be at least 50% off retail."
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YOLANDA kEIL
fashionsteals.com
Philadelphia, PA, USA
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