According to NASSCOM, "This category includes IT services and products that have enabled a customer /customers to realize value through a transformation of their Business models, business processes or other structural change such as realignment of their IT Architecture".

IT (Information Technology) plays a crucial role in market facing organizations. Each market facing organization has specific business requirements and hence operates in a different way as compared to its counterparts. A lot also depends upon its organizational DNA. Drishti provides next generation technology solutions enabling such organizations to constantly innovate around their business processes in order to achieve higher operational efficiencies and customer experience.

Drishti's technology platform- DACX is a breakthrough innovation in the field of Communications Applications. DACX development platform facilitates rapid application development. The MDA driven development approach (with code generation and UI framework) allows for complex workflows to be designed from the UI, thus reducing the development time by up to 75 per cent. DACX execution framework, based on SOA and distributed architecture, is linearly scalable and meets the specific needs of Communications Applications like real time processing and carrier grade aspects, and provides for easy integration with Enterprise Applications.

Says Mr. Bishal Kumar, CEO Drishti, "Operations and IT Managers have to work closely in a market facing organization in order to ensure that a particular set of employees can serve a comparatively larger and segmented customer base. This can be facilitated with a well-deployed information flow. They need to implement a unified IT Architecture that can integrate tightly with business processes, and enable uninterrupted information flow from one end to other. Drishti enables enterprises to unify their IT infrastructure into a single window which helps them manage their diverse workflows and business processes".

DACX is accepted as a next generation technology solution by contact centers in emerging markets. The solutions specifically aim for higher business returns with use of latest technology. Apart from standard contact centers, DACX Ameyo is also empowering many reputed market facing organizations like Motilal Oswal and BigTree.

About Drishti www.drishti-soft.com 

Drishti provides Contact Center Software & Enterprise Communications Solutions. The Company creates advanced communications technologies for next-generation Enterprises, empowering them to dynamically manage their Business Processes. Drishti's customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Drishti's innovative solutions are running successfully at hundreds of client locations across the globe. The Company has been awarded the BPONews Best Contact Center Solution 2007, IP Contact Center Technology Awards 2008, Member's Choice Award 2008, and the NASSCOM Innovations Awards 2008. Drishti is also among the Deloitte Fast 500 Company in APAC and the Red Herring finalists.

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Shashank Shalabh,

Drishti-Soft Solutions Pvt. Ltd., +91 - 0124 - 4771000