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February 1, 2008 ( PowerHomeBiz ) -
India ---
MPS Technologies’ eBook platform, BookStore, had been successfully
used as part of the intense 12 month ACAP pilot scheme that is set to
revolutionise the relationship between publishers and search engines. ACAP
is a protocol that works with search engines to protect publishers who wish
to make their content available on the worldwide web.
(news continued below)
BookStore is the digital content platform from MPS Technologies that
stores, displays and sells eBook content on behalf of publishers. BookStore
enables publishers to make their content available online and ensures that
it is easier to find by end-users via search engines.
MPS Technologies developed a test BookStore site for the ACAP pilot - the
only publisher participant to focus on eBooks - and made a significant
contribution to the resounding success of the project which reported on the
pilot in New York last month.
David Sommer, Commercial Director of MPS Technologies said “We are
delighted to be associated with this groundbreaking project that enables
publishers and search engines to work together harmoniously. The success of
the project will also significantly contribute towards the growing
popularity of eBooks worldwide”
ACAP, developed by World Association of Newspapers, the International
Publishers Association and the European Publishers Council in collaboration
with publisher participants and search engines, will now encourage
publishers to implement ACAP to allow them to express their individual
access and use policies in a language that search engine ‘crawlers’ can read
and understand.
Gavin O’Reilly, Chairman of W.A.N. said “We have been working with the
world leaders of the publishing industry on the ACAP pilot and were very
grateful to have MPS Technologies and their BookStore platform involved with
this project. This industry-wide initiative is the answer to publishers who
previously had limited options on how to make their online content
accessible. We call on all content providers to implement ACAP now. It takes
a few minutes and will have no negative impact on the workings of your
websites – but this will send out a strong message that you care about how
your content is used online and that you would like the confidence to make
more high-quality content available on the net.”
Annette Thomas – Chief Executive of Macmillan Group said “Macmillan is
pleased to support ACAP and participate in the pilot project. Macmillan
publishes some of the world’s leading journals and books, and we strive to
make content as widely discoverable as possible. ACAP offers us an
opportunity to express in granular detail the rights and permissions which
govern how our content may be used, allowing our indexed content to reach
the widest possible audience”.
About MPS Technologies
MPS Technologies provides a range of technology-driven products and
services designed to support the information industry
www.mpstechnologies.com
Services include BookStore, BookStore Discovery, and JournalStore. MPS
Technologies is part of the Macmillan group of companies.
About ACAP
ACAP (Automated Content Access Protocol) is the result of an intensive
year-long pilot project between international publishers and search engines
to devise a new, open, universal standard for the automated expression of
permissions online. ACAP is the initiative of The European Publishers
Council, the World Association of Newspapers and the International
Publishers Association, set up as a response to industry-wide calls for a
new communications tool to allow content providers to manage their online
content. The main objective of ACAP is not to obstruct but, on the contrary,
to enable more high-quality content to be made available and to encourage
investment and innovation in the digital publishing sector. ACAP is a highly
collaborative project and input from anyone with an interest in this area is
encouraged to make their views known. Detailed information, including simple
instructions on how to implement ACAP can be found at www.the-acap.org
Media contacts
MPS Technologies: Tim Corbett-Winder at t.corbettwinder@mpstechnologies.com
ACAP: Heidi Lambert at heidilambert@hlcltd.demon.co.uk
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