Mr. Apoorv brings extensive experience in the digital space, having held key positions in online portals like Naukri.com and Indiatimes.com. As Vice President of InfoEdge (Naukri.com), Mr. Apoorv was part of the corporate strategy team which oversaw its investment into other companies. He was also instrumental in leading the company towards its first IPO (Initial Public Offering).

Speaking on the occasion of his appointment, Mr. Kumar Apoorv said, “ValueFirst as a company is a young and energetic company which is growing rapidly. We see take every adversity as a challenge and look for opportunities therein. Even in times of economic recession, the company is expanding and plans to double its headcount. As part of my role as COO of ValueFirst, I will be leading the company towards aggressively expanding geographical reach to tier II & III cities. I will be heading the divisions of technology, product management and testing, research analytics and business processes.”

Mr. Apoorv brings all his experience of the digital space to ValueFirst with a commitment to take the company to new heights. Being extremely passionate about the digital medium, Mr. Apoorv will be facilitating ValueFirst and its current expansion plans.

Mr. Vishwadeep Bajaj, CEO, ValueFirst said, “Apoorv brings with him a strong strategic bent of mind with competencies in managing large teams, creating and developing products, monetization as well as setting up scaleable processes. We are pleased to have him share our vision and help in accelerating ValueFirst’s growth.”

About ValueFirst:

With global knowledge base and expertise, ValueFirst is a leading provider of enterprise mobile messaging services. It empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS services. ValueFirst provides a unique, end-to-end, global carrier-grade mobile messaging services platform that includes “plug and play” software applications, custom development and application hosting, as well as connectivity with over 500 mobile operators across the globe. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging,

ValueFirst’s Mobile Messaging Platform is capable of delivering SMS services to virtually any CDMA/GSM mobile handset. ValueFirst combines signaling information from the mobile world with innovative applications running concurrently on its own IT applications platform and thereby pave the way for mission-critical international messaging services. Its enterprise mobile messaging solutions and messaging management expertise ensures that the customer’s communication is delivered for; real-time and on-demand.

With on-the-ground presence in 3 continents covering United Kingdom, Middle East, Nigeria, Pakistan, Bhutan, Nepal, Barbados and full fledged operations in every leading state of India, ValueFirst provides access to an intelligent mobile messaging middleware, innovative products and proactive round-the-clock service support.

ValueFirst services close to 1000 customers across various verticals. Some of its customers include; Google, Yahoo, Microsoft, ITC, Procter & Gamble, Standard Chartered Bank, HCL, ICICI Bank, HDFC, eBay etc.