Since its inception in 2003, the NASSCOM IT User Award has been unanimously accepted as one of the most coveted awards in the field of Information Technology. The NASSCOM IT User Awards help recognize businesses that have carved a niche in the IT arena owing to their ingenious efforts to innovate and deliver.

Commenting on the award, Mr. Motilal Oswal, Chairman and Managing Director of Motilal Oswal Financial Services Limited, said - "Technology is prime in our business and is amongst the most critical enablers. We have successfully aligned technology to our Business needs through the use of various unique tools which flawlessly integrate with our growth strategy. At all stages of technology implementation, our emphasis on security has remained extremely stringent. We are delighted on being presented this award as it also signifies the entire organization's ability in moving towards a common goal facilitated by the efficient use of Information Technology."

During the opening and closing times of the stock market, call flow can be incredibly huge. A single instance of bad experience to a high value customer can cost the firm a lot in terms of reputation and money. It is thus imperative to implement priority based fragmentation of customers and treat every customer in a personalized way. It's quite challenging to provide tailor-made services to enhance customer experience without relying too much on human dependency.

MOSL were looking for a technology-based solution that could enable them implement their specific business requirements and facilitate advisors to provide unmatched services. MOSL chose DACX Ameyo, Drishti's All-in-One Communications Suite after evaluating its capabilities and architecture.

Drishti addressed MOSL's business requirements and helped them introduce the team-concept and personalized account handling functions. Intelligent CTI (Computer Telephony Integration) with pro-active notification was implemented to alert the advisors about missed/unanswered calls. Use of IVR and Dialer facilitated seamless broadcasting and manual dialing. Drishti also met the Quality Monitoring needs of MOSL. Today, the MOSL team is able to innovate in the way they do business by implementing technology around their specific needs.

Says Mr. Bishal Kumar (CEO, Drishti Soft Solutions Pvt. Ltd.) "Very few enterprises have the right awareness and expertise to exploit technology to the fullest. We feel elated for MOSL for setting an example, which we are sure, others will take inspiration from. Drishti's next-gen Communications suite, DACX Ameyo, built using latest technology, is designed for implementing solutions for high-end businesses".

About Motilal Oswal Financial Services Limited.

Motilal Oswal Financial Services Ltd. (NSE :MOTILALOFS, BSE :532892, BLOOMBERG : MOFS IN) is a well diversified, financial services company focused on wealth creation for all its customers, such as institutional, corporate, HNI and retail. Its services and product offerings include wealth management, retail broking and distribution, institutional broking, asset management, investment banking, private equity, commodity broking and principal strategies. The company distributes these products through 1,428 business locations spread across 512 cities and the online channel to over 527,368 registered customers. MOFSL has strong research capabilities, which enable them to identify market trends and stocks with high growth potential, facilitating clients to take well informed and timely decisions. MOFSL has been ranked the Best Local Brokerage 2005, Most Independent Research - Local Brokerage 2006 and Best Overall Country Research - Local Brokerage 2007 in the Asia Money Brokerage Polls for India.

About Drishti ( www.drishti-soft.com )

Drishti is a leading provider of Contact Center Software & Enterprise Communications Solutions. Drishti's award-winning flagship offering - DACX Contact Center Suite has been a huge success in India and Philippines within a short span of two years. Drishti creates innovative Communications technologies for the next-generation Enterprises, empowering them to dynamically manage their Business Processes. Drishti's customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.

Drishti's innovative solutions are running successfully at more than 200 client locations across India, Bangladesh, Philippines, Dubai and the US as recognized the IP Contact Center Technology Awards 2008, Member's Choice Award 2008, BPONews Best Contact Center Solution 2007, and Deloitte Fast 500 Company in APAC.