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January 21, 2008 ( PowerHomeBiz ) -
South Salem, New York
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On Tuesday, January 29th, Lori Sandler, creator of Divvies (the nut- and
dairy-free treats that are “made to share”), and her son Benjamin, will join
Martha Stewart on her show to make their notoriously moist and delicious
cupcakes without using the traditional ingredients; milk and eggs.
(news continued below))
Lori Sandler started Divvies with her husband Mark as a sweet solution
for the millions who have serious food allergies and can’t share in the fun
of party treats or even the simplest playdate snacks. Sandler was determined
to bring the yummy, safe confections she’d perfected for her son, Benjamin,
who has life-threatening food allergies, to the rescue of other parents who
were struggling to find delicious treats for their children with food
allergies.
While milk, eggs and nuts get left out of every Divvies treat, the key
ingredient to the company’s success is that kids don’t get left out when it
comes to eating and celebrating. Hence, Divvies tag line: “made to share”!
Martha Stewart invited Lori and her son Benjamin into her television kitchen
to share with her world-wide audience how simple it is to bake something
sweet and delicious that can include rather than exclude guests with food
allergies.
“Isn’t it nice that your mom makes all these treats for you?” Martha
asked Benjamin on set. Benjamin let Martha know that his mom doesn’t just
make this whole line of gourmet treats just for him, but for everyone.
Check local listings for the network and time this segment will air on
Tuesday, January 29th. Contact Martha Stewart directly and air your
thoughts, comments and support for segments like the one featuring Divvies
that deal in with food allergies, in a very practical way.
Accredited media interested in scheduling an interview to discuss this
press release in more detail are encouraged to contact lori@divvies.com
About Divvies
Divvies is a dedicated peanut-, tree nut-, milk- and egg-free bakery
headquartered in South Salem, NY. and is committed to raising awareness and
identifying new ways to help parents and children cope with food allergies.
Divvies donates a portion of the proceeds of the sales on their gift boxes
to the Food Allergy Initiative, an organization dedicated to food allergy
research. Divvies is continually expanding their product line.
For a press kit, or to place an order, visit
www.divvies.com . Thanks to Divvies,
life’s little pleasures of delicious desserts are now available to share!
Contact: Mark Sandler -- President 240 Oakridge Common South Salem, NY
10590 914-533-0333 www.divvies.com
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