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January 12,
2008 ( PowerHomeBiz ) - USA
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Every year, millions of users choose Google as their search engine of
choice. As of August 2007, Searchwatch.com estimated that 55% of the
population in the US uses this powerful tool to search for information and
more than 70% of people in the UK, France, Germany, and India are relying
more than ever on Google. But those who think of Google as only a search
engine are missing out on a powerful business tool. For those savvy users
who know how to make the most out of its advanced features, Google can help
their companies establish an Internet presence, communicate, share
information, sell products, and analyze Web traffic.
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As an Internet expert, author Greg Holden believes that Google is the
ultimate tool for businesses of every size. “These days, Google is an
increasingly popular solution for small businesses that need to increase
their visibility and build their brand. Google is fast becoming the most
affordable and effective marketing venue for businesses” says Holden. GO
GOOGLE: 20 Ways to Reach More Customers and Build Revenue with Google
Business Tools (AMACOM, January 31, 2008; $19.95 paperback; ISBN
0-8144-8059-5) is a comprehensive guide to everything readers need to know
about Google’s myriad applications, including Google Apps, Google Docs and
Spreadsheets, Google AdWords, Google Base, and other services that will help
businesses get organized—and get noticed.
Readers will learn how take their business to a new level using Google by:
* Creating and strengthening their business websites with Google Page
Creator, Google Analytics, and Google Checkout.
* Improving communication with clients and co-workers using Google Talk,
Google SMS, and GMail.
* Marketing themselves to prospective customers using Google AdWords,
AdSense, and Google directory placement.
* Improving their visibility by creating business blogs with Blogger.
* Buying and selling on Google Base.
* Gathering business data with Google News, Gadgets and More.
* Organizing their business files.
* Learning to use more advanced tools such as Google Apps Premium, Pack and
more.
Complete with information on research tools like Google Local, Google News,
and Google Alerts, this is the ultimate guide for businesses of every size.
About the Author:
Greg Holden has written more than 30 books on computers and the
Internet, including Starting an Online Business for Dummies, Selling Beyond
eBay, and How to Do Everything with Your eBay Business. He is founder and
owner of Stylus Media, his own small Internet-based business. He lives in
Chicago, Illinois.
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