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January 11,
2008 ( PowerHomeBiz ) - Jersey City, NJ
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Recent research from Forrester and Jupiter has consistently reported that
user ratings help drive website conversion. According to these studies, over
70% of online visitors rely on user ratings to help them decide whether to
purchase at a particular site. In support of this key trend, Comodo, a
leading Certification Authority announced the first free and unbiased
feedback/ rating platform called UserTrust.
(news continued below)
This free platform lets eMerchants capitalize on these dynamics easily by
providing them with technology that captures feedback, provides ratings, and
facilitates interaction between the online shopper and the eMerchant.
EMerchants participating in this no-cost program will receive a free site
seal, providing confirmation of their participation in UserTrust. With
UserTrust, eMerchants can incrementally improve business performance through
a deep understanding of customer requirements that emerge through this type
of platform.
The power of a customer feedback platform is a key strategic advantage to
businesses because it can increase revenue by leveraging viral marketing
tactics that allow prospects to become informed about the site's
trustworthiness before making purchases. Since there is no cost to the
program, eMerchants gain an extra advantage by displaying the UserTrust seal
because they can convey a reassuring sense of operational transparency, not
easily achieved in the cloaked Internet environment.
UserTrust was designed so that eMerchants can easily collect feedback,
solicit feedback and manage feedback. Equally important, UserTrust will
offer a sophisticated mechanism to facilitate the remediation of a negative
customer experience. Together, positive and negative feedback provided
through UserTrust gives a rich opportunity to understand how to improve
business performance.
"We believe that with both businesses and consumers utilizing this
platform, we can improve the Internet," Melih Abdulhayoglu, CEO and Chief
Security Architect of Comodo said. "We can weed out bad eMerchants, reward
good ones, and have a better user experience on the Internet once we are
armed with information. UserTrust is free, and, importantly, consumers will
believe in its objectivity because UserTrust is delivered by an organization
that consumers have come to trust."
About Comodo
The Comodo companies provide the infrastructure that is
essential in enabling e-merchants, other Internet-connected companies,
software companies, and individual consumers to interact and conduct
business via the Internet safely and securely. The Comodo companies offer
PKI SSL, Code Signing, Content Verification and E-Mail Certificates; award
winning PC security software; vulnerability scanning services for PCI
Compliance; secure e-mail and fax services.
Continual innovation, a core competence in PKI, and a commitment to
reversing the growth of Internet-crime distinguish the Comodo companies as
vital players in the Internet's ongoing development. Comodo secures and
authenticates online transactions and communications for over 200,000
business customers and 3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online™ visit
http://www.comodo.com
Thanks & Regards,
Judy Shapiro
COMODO Media Relations C.O.M.O.D.O Creating Trust Online TM
Email: judy.shapiro@comodo.com Office Tel US: (201) 963-9471 Office Tel
Europe: +44 (0) 161 8747070 Office Tel India: +91 44 42022829 Fax Europe:
+44 (0) 161 8771767 Fax US: +1 201 963 9003 www.comodo.com ,
www.trustix.com ,
www.enterprisessl.com ,
www.contentverification.com
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