History shows us that international traders used to just leave their places with their products or services, in search of new markets without any prior knowledge of the risks involved. Any such exploration in those days found success through sheer luck and these expeditions were not without any shortcomings either. They included risks related to expenditure, time and most importantly, lives of the people involved in the whole exercise. Those days, even after making a successful landing in a foreign territory, the traders had to encounter various issues like, language, socio-cultural differences and trading practices.

As the civilization evolved to the modernity of the present world, trading too got organized. With the deployment of modern trading practices in businesses around the globe enabled each and every trader to speak the universal language of business. Thus the trader was further able to de-risk the ill-effects of issues related to language, socio-cultural differences and trading practices. Moreover, the traders were emancipated from the fears of losing everything while foraying into new markets. Even though, the barriers for international trade vanished one by one, a seller to find a suitable buyer or vice versa beyond one’s market became a gargantuan task. During this period businesses survived solely on the basis of self network and through market to market publicity programs which involved enormous expenditure.

But B2B portals revolutionized the way the world is doing business right now. They are emerging as the next growth engine of Information Technology. B2Bs are the only interactive advertising tool and low cost trading tool available in the world of business today. The leading B2B portals are with a vast database of exporters and importers across the globe. B2Bs help especially small and medium enterprises to showcase their products or/and services in the world stage economically.

Skeptics of B2B’s still use their self networks to do business, by completely overlooking the expenditure, time and emotions incurred as a social obligation for the favors rendered to their self networks in the course of time. But when you become a premium member of a B2B, parties involved in the process only have to honor the business relationship. Those who suspect the authenticity of leading B2B portals either have used the services in the formative years of B2Bs’ existence or have never used them at all.

The rental of a city hoarding for a month will cost more than the subscription amount currently charged by any leading B2Bs per annum. The kind of response one receives from such hoardings is subjected mainly to the place where it is displayed and various other factors. As a matter of fact, hoardings and similar advertisement strategies make one to be in one’s office in anticipation of business.

On the contrary, the B2B portals’ premium memberships play dual role, one is that of the interest generated for one’s products or/and services through the above strategies and the other is that one can approach the traders in the related field without incurring any extra cost. Due to globalization, even domestic markets across the world, is becoming virtually an international market. To conclude, if a trader does not use the premium services of the B2Bs, it would be very difficult for one to survive in the prevailing competitive global market.

Toboc, a b2b portal, provides global trade platform for importers and exporters from the different regions of the world. Visit us at http://www.toboc.com .

Salil A Pillai
Search Engine Optimizer
TOBOC India

TOBOC HQ CANADA 5125 Avenue Du Parc Montreal Quebec, H2V 4G3, CANADA Phone: 514-270-0707 / 514-948-0700 Fax: 514-270-0701

TOBOC INDIA G7-G8 Swiss Complex Race Course Road Bangalore, India Phone: +91 80 412 408 41 / 42 / 43

TOBOC CHINA Room 12A, Oriental Kenzo Tower B No.48 Dong Zhi Men Wai Street, Dongcheng District, Beijing, China Tel: (+8610)-84476992 Fax: (+8610)-84476911