|
January 13,
2008 ( PowerHomeBiz ) - Kazakhstan
---
For the first time in Central Asian and Caucasus region has been published
the book that highlights the domestic franchising. Annual turnover of
franchising market In Kazakhstan is estimated at $ 500 million for 2007.
More than 120 franchising systems and about 1000 franchisees are represented
in the country. Kazakhstan market survey is based on research of 10 domestic
franchising case studies. International mega brands such as Coca Cola,
InterContinental, Baskin Robbins and others are expanding in Kazakhstan thru
franchising.
(news continued below)
The book describes segments of national business, which have high
potential for franchising. Kazakhstan is potential member of WTO
organization and book analyses how membership will impact on franchising
sector. Also book covers general aspects of the legislation of franchising
in Kazakhstan and provides an overview of regional centers and human
resource of domestic franchising.
Several chapters of the book devoted to international franchising market
overview. International franchising market overview and statistics presented
in the book with information on countries such as China, the United States,
Japan, Brazil, France, India, Turkey, Russia and others. Book overviews
international franchising development institutes: IFA, Word Franchise
Council, JFA, EFF and etc.
Franchising covers many industries of the world economy, but franchising
mechanisms also frequently used in untypical for franchising areas. Author
of book Beknur Kissikov calls this kind of franchising – the non-classical
franchising. Non-classical franchising includes: social, event, media and
Internet franchises. It should be noted that the term "event franchising”
was given in this book for the first time.
Welcome remarks for the book has been written by president of
International Franchise Association (IFA) – Mr. Matthew Shay.
Author of the book:
Beknur Kisiskov – author of several business publications in mass media,
international business consultant, founder of Central-Asian Franchising
Association.
Any comments or suggestions about book you can write to email: bookineast@mail.ru.
|
