I've been speaking lately to more and more people who are thinking about starting up a retail business. For the most part, these are folks who've not been in retail before, but have great ideas for offering customers something new, something different, something compelling. They've got the entrepreneurial bug. From retail merchandising to engaging customer interactions - there … [Read more...] about How to Start a Retail Business
Archives for August 2014
Outsourcing Your Lead Generation Needs
All businesses, big or small, need customers. Some companies may have plenty of them but for other, we need to go and tap more markets to generate customer. Since sales lead generation can be a challenging process for most marketers, there are plenty of lead generation services that provides b2b telemarketers Factors to Consider When Outsourcing Lead Generation But before … [Read more...] about Outsourcing Your Lead Generation Needs
Book Review: Accounting for the Numberphobic
I hate financial statements. Mention the word accounting and my eyes start to glaze over. I love math, numbers and large Excel spreadsheets -- but there's something about accounting that makes my brain shut down. So I turnover anything about financial numbers to my accountant. And apparently, I am not alone in my thinking. For many small business owners, the phrase … [Read more...] about Book Review: Accounting for the Numberphobic
Sales Copy Emotional Triggers
Sales copy has a single function. It is used to impel the prospect to take action. That activity could be to buy something, though it may even be to encourage an inquiry, to trigger a click-through or to create a prospective subscriber to an e-zine. Regardless of the main objective, using sales copy emotional triggers to stimulate activity is a proficient way to boost your … [Read more...] about Sales Copy Emotional Triggers
How Banks Review Your Bank Loan Application
A bank’s main goal is to protect their capital. They strictly assess business loan applications to determine the viability of the business and the borrower’s capacity to repay the loan. As such, they have stringent requirements and look at a number of factors when reviewing bank loan applications. Here are the main factors that banks use to assess a loan application for … [Read more...] about How Banks Review Your Bank Loan Application