In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and clients. Just as people instinctively know the law of gravity, they are aware of the fundamental principles of marketing. Unlike the law of gravity which is hard to deny, many small business owners often neglect to apply core marketing principles to attract … [Read more...] about 5 Basic Marketing Principles to Attract Clients
Archives for May 2013
How to Get Repeat Customers for Your Business
Your existing customer base is a goldmine. These are people who already know your business, and are familiar with you. These are people who have already established a relationship with you by buying your product or service. But are you maximizing your customers? Attracting a customer and turning them into a buyer can be a costly and time-consuming process. If you are … [Read more...] about How to Get Repeat Customers for Your Business
Seeking Success? Start Now!
Have you wanted to accomplish something for a long time but have had trouble starting? Was it because you didn't know what to do? Or maybe you weren't "in the mood"? Or perhaps you told yourself, "not today, maybe tomorrow." Well, you're failing yourself and let me tell you why. We all love to use excuses to justify our behavior. "I'm too tired...I'm busy...I don't have … [Read more...] about Seeking Success? Start Now!
What is Your Business Strategy?
One of the first decisions you will make as a new small business owner is to determine your business strategy. Your business strategy will spell out your choices of inventory, your approach towards your business, and how you will steer the business. The success or failure of your start-up business will greatly depend on the strategy that you have decided on. It should be … [Read more...] about What is Your Business Strategy?
Why Some Web Sites Sell and Others Don’t
Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach. They can help you grow your business and in some cases be the primary source of new business. Yes, a web site can be the next best thing since sliced … [Read more...] about Why Some Web Sites Sell and Others Don’t