QUESTION on How to Become a Community Talk Show Host I want to begin my own community talk show with sponsors. I am currently doing a show on our public access channel without pay, it is another lady's show, she has a community newspaper and cannot do both, plus she has become tired and ask me to help her. The equipment is only one camera. I would like to upgrade to a radio … [Read more...] about How to Become a Community Talk Show Host
Archives for August 2001
How to Get Shoppers’ Attention in Grocery Aisle
QUESTION ON Aisle Marketing I have a few enquiries on marketing of products, particularly shampoo in hypermarket environment. As part of a sales team in FMCG, I have to discuss with buyers on the positioning of the product in the aisle. It will be together with other competitors' product too. What advice and strategy can I use to enhance the image, thus increasing the … [Read more...] about How to Get Shoppers’ Attention in Grocery Aisle