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Toll Free Virtual PBX Systems Level the Playing Field for Small Businesses
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Technology, some people fear it, some
resist it, and others embrace it. As a small business owner, it could be the
best thing that ever happened to your company.
by
B. Cummings
Contributing Author
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Technology, some people fear it, some resist it, and others embrace it. As a
small business owner, it could be the best thing that ever happened to your
company. With the technology available today, small businesses are
increasingly leveling the playing field between themselves and big
companies. With toll free virtual PBX (Private Branch Exchange) telephone
systems, small businesses are combining today s technology with traditional
customer service to take their business to the next level.
(article continued below ...)
It used to be that only Fortune 500 companies with thousands of employees
and 10- story office buildings could afford and maintain a traditional PBX
telephone system. Now, with toll free virtual PBX services, anyone with a
telephone can reap the benefits of this powerful communications tool. A
virtual PBX has all the advantages of a traditional PBX and more without the
hassle, hardware, and expense.
A virtual PBX allows small businesses to:
- Project a professional, more established company image
- Have one unified number for office phone, cell phone, fax, and pager
- Make information available to their customers 24/7
- Automate order taking and pre-qualifying processes
- Have web-based, real time access to their system
Small and home-based businesses are using all of these features of their
toll free virtual PBX systems to sound and operate like a Fortune 500
company everyday.
Project a Professional, More Established Company Image
Right or wrong, consumers assume a company with a toll free number is a
more established and secure company. When a toll free number is attached to
a virtual PBX with an automated attendant, that powerful image is
perpetuated. An automated attendant will answer all incoming calls with the
same professional and courteous message every time, day or night.
Professional greetings can be recorded by the business owner themselves, or
even by a voice talent, and customized for the needs of the business. It
doesn't matter if the business is operated out of a home office or the Oval
Office. The caller hears a professional greeting each and every time they
call.
Unified Voice and Messaging System
With a toll free virtual PBX system,
small businesses only need one telephone number. This number can be an
office phone, cell phone, fax, and pager all in one. Gone are the days of
having to put 3 or 4 different numbers on business cards. Now the virtual
PBX toll free number replaces them all. When a call comes in to the toll
free number, it can be routed to any local number. It can even be programmed
to route to different numbers at different times of the day or even
different days of the week. A call never has to be missed again. That kind
of flexibility is unheard of with a traditional toll free number or a
hardwired PBX. If the call is not answered, or is sent to voicemail, the
virtual PBX system can even send out a page to let the user know that there
is a message waiting for them. The toll free number also acts as the fax
number. When a fax is sent, the system recognizes it as a fax and can store
it in the fax mailbox for later retrieval, forward the faxed document to a
local fax machine, or even send the fax to an email address as an
attachment. The unified messaging feature unchains small business owners
from the home or small office and allows them the flexibility to get out and
build their business while still being available to their customers.
Powerful Automation
No matter how efficient a small or home-based
business is, they simply cannot be available to their customers all the time
unless they have a toll free virtual PBX system. If a caller has questions
they want the answers now. If they don't get those answers when they call,
chances are they'll look some place else. Making sure information is
available, even when a live person isn't, can be the difference between
someone becoming a customer or moving on to the competition. A toll free
virtual PBX allows the storage of an unlimited amount of information for
callers to retrieve 24 hours a day, 7 days a week. Menus broken down into
what kinds of information a caller might need, make it easy for them to
navigate the system and get what they are looking for. Faxes can even be
attached so the caller can request an automated fax back. For a business
that needs to pre-qualify their callers, or would just like to get some
information about them, can take advantage of question and! answer voice
mailboxes. A set of pre-recorded questions can be asked of the caller and
the voice responses then saved in the system and emailed as a sound file.
These automated processes not only save time, but they also make sure
callers can get the information they need when no one is available.
Web Based System Access
A toll free virtual PBX is just that, virtual.
What that means for a small business owner is that one, there is no hardware
to maintain or software to buy, and two, that they can access their system
from anywhere they can get online. Online system access is one of the most
popular features of a virtual PBX system. Web-based system access allows
users to check their voice and fax messages over the internet or have the
messages delivered directly to an email address. Of course, messages can
still be checked from any touch-tone phone, anywhere.
A small business owner has administrative access to check the call logs
of all incoming calls to their toll free number and use the call capture
feature to not only capture the phone number of the person calling, but also
their name and address. It also allows a user to run reports based on
different criteria chosen. For example, reports could be run to show when
the busiest time of the week is for customer service or if the call volume
increased after a specific ad campaign was released. The applications are
endless.
With all these powerful features, and most times more, it s amazing that
toll free virtual PBX systems can be found at a reasonable price. Most
systems offered are between $9.95 and $29.95 depending on the capabilities
and size of the system. Many will offer a varying number of voice mail
boxes, features, and minute plans. A good toll free virtual PBX service
provider can also customize systems if needed.
Technology is ever changing in today s fast paced world. Small business
owners will either have to embrace it or risk being left behind.
About the Author:
B. Cummings is the Director of Marketing for Telecentrex, a leading
provider of toll free virtual pbx services. To see how a virtual pbx service
applies to your business click here or visit
http://www.freedom800.com .
August 5, 2005
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