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With the rapid growth of broadband, watching videos on the Web have become much more commonplace. As a result, more Internet users are going to video sharing sites to watch videos of their favorite shows or videos shared by other users.
According to the study “Increased Use of Video-sharing Sites” by
Pew Internet and American Life Project, 48% of Internet users have been to video-sharing sites such as YouTube.
Comscore’s research also showed that 77 percent of the total U.S. Internet audience viewed online video, and that the average online video viewer watched 273 minutes of video.
Good news for entrepreneurs: the popularity of online videos is not only good for those who likes to have a good laugh or be informed. Videos now offer money making opportunities to those who love to create them. If you love to produce videos about your dogs or kids, or think that you are witty and engaging to watch on videos, there are a number of options to help you get cash for your creations.
Here are ways you can earn from your videos:
1. Earn from ads placed in your videos. The biggest video
sharing website YouTube has created a program called Youtube
Partner Program http://www.youtube.com/partners to allow their
most popular and prolific video creators to earn from their
videos. Ads are placed alongside the videos and content creators
share the revenue with YouTube. To participate in the program,
you must own the copyright of your videos and that your videos
must generate thousands of impressions at the minimum.
Other similar ad-based programs are:
- Revver = offers both CPM and CPC ads and splits the revenue 50/50 with the video
content producer.
-
BrightCove
= inserts ads in the videos and provides syndication
platform for video producers.
- Vuze = offers video providers 50%
revenue sharing for ads placed on the videos. Payment is
based on “qualified impressions” (not clicks), which they
define as a viewer within a country where the advertisements
are run.
- BlipTV.com
= is a free videoblogging, podcasting and video sharing service.
They allow video producers to earn from ads, currently offering
post-roll advertisements (ads that show up after your video is
finished playing) in videos submitted, though there are plans to
introduce pre-roll and mid-roll ads as well. Revenue share is
50-50.
2. Be paid by number of views. You can also earn if your
videos have reached a certain number of views. Some video
sharing sites that reward their most popular video content
creators are:
- Metacafe Producer Rewards program
http://www.metacafe.com/producercentral/
is open to any creator of an original short video, and you
get paid $5 for every
1,000 views, starting at the 20,000 views mark.
- Atom.com
(formerly AtomFilms)
http://www.atom.com/creators/go_pro/ =
payout to Pro Videos vary but could be $8 in revenue share for
every 1,000 content plays. Atom.com focuses on funny and witty
videos, and even allows offers video creators to have the
opportunity to get their works shown in Comedy Central TV show.
3. Get paid for downloads of your videos. Some of the sites
that allow you to sell your videos through download to own
programs are:
- Apple's iTunes Music Store
http://www.apple.com/itunes/contentproviders/
requires that you apply and be approved as a content provider
- Behemoth http://www.behemoth.com/ targets Christian family
audiences. You can distribute your videos through Behemoth.com,
though the process involves working with their
licensed brokers who will review the content.
- Steamyo http://www.streamyo.com/ allows video producers to
set the price of their videos
-
Lulu.com
= the self-publishing company also offers video producers a
chance to earn from their creations as a download or DVD, on
your storefront or on their Marketplace. Video producers can set
their own price.
-
Vuze
= in addition to the ad-based model, Vuze also allows for direct
sale of videos Video creators decide on the price of the videos
and they get 50% of the sale price.
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April 2009
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