No is perhaps the most important and certainly the most
powerful word in the language. Every day we find ourselves in situations
where we say No -- to people at work, at home, and in our communities --
because No is the word we must use to protect ourselves and to stand up for
everything and everyone that matters to us.
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But as we all know, the wrong No can also destroy what we most value by
alienating and angering people. That's why saying No the right way is
crucial. The secret to saying No without destroying relationships lies in
the art of the Positive No, a proven technique that anyone can learn.
This indispensable book gives you a simple three-step method for saying a
Positive No. It will show you how to assert and defend your key interests;
how to make your No firm and strong; how to resist the other side's
aggression and manipulation; and how to do all this while still getting to
Yes. In the end, the Positive No will help you get not just to any Yes but
to the right Yes, the one that truly serves your interests.
Based on William Ury's celebrated Harvard University course for managers
and professionals, The Power of a Positive No offers concrete advice and
practical examples for saying No in virtually any situation. Whether you
need to say No to your customer or your coworker, your employee or your CEO,
your child or your spouse, you will find in this book the secret to saying
No clearly, respectfully, and effectively.
In today's world of high stress and limitless choices, the pressure to
give in and say Yes grows greater every day, producing overload and
overwork, expanding e-mail and eroding ethics. Never has No been more
needed. A Positive No has the power to profoundly transform our lives by
enabling us to say Yes to what counts -- our own needs, values, and
priorities.
Understood this way, No is the new Yes. And the Positive No may be the
most valuable life skill you'll ever learn!
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