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Taking Great Product Photos for eBay
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Every eBay seller would like to attract
customers and increase sales. Successful eBay sellers know that better
product photos could make you more money, because your buyers will feel more
comfortable buying items from you.
by Michael Smith
Contributing
Author
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Every eBay seller would like to attract customers and increase sales.
Successful eBay sellers know that better product photos could make you more
money, because your buyers will feel more comfortable buying items from you.
But taking great product photos isn't always easy, read these quick tips to
find out how to take great product photos for eBay.
(article continued below ...)
- Using a digital camera with fully automated shooting modes will make
taking product photos much easier. It allows you to instantly preview,
upload, and edit your photos with your computer.
- Use a tripod to avoid
blurred images which occur when you handhold a camera.
- Use proper
lighting. Some people find natural outdoor lighting the best, but never use
direct lighting such as a flash. Flashes wash out colors, details, and
create harsh shadows, especially when doing close-ups. Use soft, diffused
lighting to avoid losing detail in your photo and create soft shadows. If
you re a serious eBay seller consider buying a photo tent or light box to
diffuse the light for you. Alternatively you can use lights and buy white
plastic light covers, which will also create diffused light.
- Find a good
backdrop for your product and avoid clutter which distracts the eye. Your
product should be the only item you re shooting. If you re using something
like a photo tent or light box it s easy, or alternatively you could use a
sheet or piece of fabric. Larger items can be more difficult but be sure to
cleanup the background so that there are no distracting objects.
- Avoid
underexposing your photos, especially if you're shooting against a white
background or outside in bright light. Your digital camera should have an
over/under expose button that allows you to compensate and adjust the
exposure. When taking pictures against a white background you might want to
increase the exposure by +1 so that it lets more light into the camera and
the background becomes a pure white.
- Getting close and filling the frame
with your subject will produce a better photo, and also help avoid clutter.
Buyers like to see the details of what they are buying. The best way to take
good close-up photos is to use your cameras macro setting, which is designed
to focus at short distances.
- Your product should be sharp and in focus.
Take care to focus correctly. Auto focus on your digital camera may not
always produce the best results as it can sometimes be fooled. In these
cases use aperture priority mode, and set an aperture of 8 or higher to
ensure that your entire photo is sharp. When you increase the aperture your
camera compensates with a slower shutter speed, so remember to use a tripod.
- Take photos of different parts of your product and try different angles.
Photographing your product from many angles helps add depth and avoid a flat
online appearance. Pick one main overall shot of the item, but also use
other detailed photos or different perspective shots. The more buyers can
see, the more likely they will buy your product rather than your
competitors.
- Once you've saved all your photos to your computer, you can
optimize your pictures for online viewing. Make sure your images are saved
as JPEG files and increase the compression so that your pages will download
more quickly on a user s computer. Also crop your photos so that it is
composed only of your product, eliminating white space and making your
product look better.
- Edit your photo. Adjust the light and contrast to
improve on your original photo. Make your subject stand out by adjusting the
contrast between the foreground and background colours. You can also make
certain parts of your picture lighter or darker to improve the overall look.
Once you've practiced photographing your products using these tips,
visitors will have a better shopping experience and will be more likely to
bid on your items.
About the Author:
Peter Horner is an experienced photographer who co-created the large
format printing company DesignerPrint. Using digital printing technology
DesignerPrint create canvas prints, block mounts, and poster prints. http://www.designerprint.co.uk
February 2006
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