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How to
Survive in Uncertain Times
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Regardless of whether you're a business
owner, entrepreneur, or recent grad, the marketplace has everyone uncertain
about what tomorrow will hold, but there are a few things that we can keep
in mind to be sure that we are equipped and protected in spite of these
uncertain times.
By Marshawn Evans,
Author of
SKIRTS in the Boardroom
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With the
state of the economy and the bailout plan, everyone is concerned about the
stability of jobs and 401Ks. As an entrepreneur, I understand and appreciate
the concern over being able to maintain revenue. Regardless of whether
you're a business owner, entrepreneur, or recent grad, the marketplace has
everyone uncertain about what tomorrow will hold, but there are a few things
that we as women (this applies for guys as well!) can keep in mind to be
sure that we are equipped and protected in spite of these uncertain times:
(article continued below ...)
Do Not Panic.
A lot of times when we panic we make bad choices. One of
the things that I talk about in Skirts in the Boardroom is the importance of
emotional intelligence, which is separating emotion from your decision
making process. The first thing that is very important is not to panic and
to think through decisions and plan. There are many advantages right now --
it's a buyer's market. Real estate and stocks are cheap, plus you can
negotiate deals of a lifetime. You need to make wise financial decisions and
wise decisions about your career.
Keep Your Resume Up To Date.
You never know who you may meet or who may
have an opportunity for you, so having your resume up to date is a good way
to be prepared for new opportunities that may come your way.
Research Opportunities.
Continue to research other potential
opportunities that may be out there. That might include other job
opportunities. For entrepreneurs, that might mean seeking new client
contacts to develop business. Don't be content where you are. Continue to
expand your base, expand your network and keep your options open. Nothing is
guaranteed, so you need options. Plus, it is taking 6 to 9 months right now
to find a new job. It's important to constantly look and understand what
other opportunities are available to you.
The misconception is because the economy is bad that there aren't jobs
out there, that there aren't new business prospects, and that growth is not
happening in other areas. However, that is not the case. There are a lot of
companies that are very stable that are still showing record profits. It's
important to invest in your career by having your net cast in multiple
areas.
Network.
Go to networking events, but don't be pushy. The worst thing
that people can do at networking events is to immediately come out and say,
"I am looking for a job doing x, y, and z," or to be really forceful. As
discussed in SKIRTS, when you go to a networking event your goal should be
to meet the right people, to make sure that people remember you, and that
they want to talk to you more, not to ask anyone for anything.
On the contrary, you should be asking them how you can be of assistance
to them. The more you take time to learn about other people and their
businesses and what they have going on in their world, the more you can be
focused on trying to develop synergy in what they have available and what
you might be qualified for.
Believe in Yourself.
You have unique talents, abilities, gifts, and
skills (T.A.G.S.). Don't forget those things and that your strongest value
asset is still in place . . .YOU. Push through frustration. Attitude can
make or break you!
©
2008 Marshawn Evans
Author Bio:
Marshawn Evans is one of the nation's leading experts on the art of
maximizing human potential. She is the founder of Marshawn Evans Unlimited,
a corporate life-enrichment consulting firm, and President of EDGE 3M Sports
& Entertainment, a full service brand management agency. She is also the
author of SKIRTS in the Boardroom: A Woman's Survival Guide to Success in
Business and Life. For more information please visit
http://www.skirtsintheboardroom.com.
January 2009
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