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The New Year provides a fresh start and a time to reflect on the changes
you want or need to make to improve your lives. Your business is no
exception. The start of the year gives you the opportunity to reflect on new
goals and new objectives you want your business to reach.
Here are tips to help you bring your business to the next level and
succeed in the New Year:
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1. Assess the past year.
Before you can move forward, it is always
helpful to review the past year and analyze what worked and what did not
work for your business.
Did your sales improve? Did you earn more revenues
this year compared to previous years? What strategies did you do to improve
your bottom line? What were the mistakes you did and need to avoid? Now ask
yourself: what could you do better in the New Year?
2. Look at everything with a fresh new perspective.
The New Year is your
chance to clean up your slate and look at the world in new ways. It is so
easy to continue doing what you have been doing for years, because of its
familiarity and safety. The downside is that you can gradually lose your
focus, take things for granted or just assume you know how things are
A fresh perspective can get you out of your comfort zone, kick start your
thinking, and help you find better solutions to your problems. To do this,
start by examining the assumptions you've made. Get fresh ideas by reading
new books or magazines about your business. Get out and talk to other
business owners. If it will work for you, take time off and visit new places
or experience new things. It can help take your mind off your business and
infuse you with new ways of looking at things.
3. Set your goals.
Think of what you want to accomplish this year. Make a
list of your objectives for your business, and then list the specific
activities that can help you achieve the objectives. Keep your objectives as
detailed and measurable as possible.
For a blogger who earns primarily from serving ads, an example of a goal
and its activities maybe:
Goal: Increase traffic to blog by 20 percent this year.
- Write at least 5 new posts per week, carefully analyzing the traffic
statistics of each post to determine the types of posts preferred by the
audience
- Participate in blog carnivals at least once a month
- Connect
with at least 3 bloggers per month, whether in terms of commenting on their
blogs or requesting for blog roll link exchanges
4. Create your calendar of activities.
It is important to break down your
goals and activities into smaller and doable lists of tasks that you can do.
To help you keep track of what you want to accomplish for your business,
prepare specific timelines for your goals and activities - and stick to it.
Whether you are using a planner, PDA or any other scheduling systems, be
sure to incorporate your activities into your planning system. Create
specific targets for each month - e.g. make a list of what you want to be
accomplished by January, February, and so on.
And using whatever system works best for you, set up reminders that can
help you keep your eye back to your objectives. Reminders can be in the form
of popups in your Outlook calendar, a paper listing the activities that
needs to be done pinned to your corkboard, or daily entry into your planner.
5. Do the work!
What good is all the planning if you are not going to
implement any of it? Firm up your plans for the first quarter, and then
start the work. It feels mighty good to cross off from your list the first
thing that you need to do.
Using the blogger as an example, you may want to gear up for the work
ahead of you by analyzing your blog statistics. What posts get the most
traffic? What posts get the most links? And what posts give you large number
of links and clicks from sites such as Digg and other social bookmarking
sites?
6. Pump up your networking.
Networking is important for any business. For
many things, "who you know" is very important. Having the right contacts can
help open doors for you - new opportunities, new customers, new suppliers,
new funding sources, new mentors, even someone just to talk to and bounce
off ideas. If you're a home-based business owner, just having a meeting to
attend and a chance to interact with other people can bring about a
beneficial change of scenery and pace.
Check out professional business networking groups in your area such as
BNI http://www.bni.com/ and investigate whether participating in such a
network can be beneficial to your business and yourself. Or join your local
Chamber of Commerce and be active in your local business scene.
7. Try to learn something new this year.
As they say, the only thing
constant is change. Hence it is important to learn to adapt to new ways of
doing things, including reaching your target market.
Five years ago, you wouldn't have thought of promoting your business via
online videos, but now the wide reach of online video sites such as YouTube
has made it a very appealing way of reaching customers. Consider how having
a video can help your business grow and get more buzz. Look at how a
presence in social networking sites such as MySpace can grow your business.
Or whether direct mail can work wonders for your business.
Be on a lookout for ways you can improve your business, even if that
means venturing into unknown territories. Study how others are improving
their business processes, doing their marketing and promoting, or creating
new revenue streams - and see how these new trends can work for your
business.
8. Keep your momentum going.
The difficult part of setting goals at the
start of the year is keeping the interest and momentum going. Like many New
Year resolutions that go down the drain two weeks into the year, it is so
easy to lose track of what you need to accomplish. To encourage yourself to
keep working on the goals you've set up at the start of the year, celebrate
after every task you have accomplished. Reward yourself, even if that only
means taking a day off away from work (meaning no Blackberries, no checking
of emails or making phone calls). It may be helpful to put a visible
reminder of why you are doing this business. Having a visual reminder can
prop you up on days when you feel you've lost interest in the business or
when you start questioning why are you doing all this hard work.
About the Author:
George Rodriguez is a writer for PowerHomeBiz.com. For more ideas on how to start and run your home business, read the blog
"PowerHomeBiz Small and Home Business Blog"
January 2008
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