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Are you ready to embark upon the career adventure of a lifetime?
Take this short quiz to find out if you’re ready to join the ranks of fulfilled entrepreneurs who have found personal and fiscal success in the franchising industry.
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1.
Have you ever thought, “I want to be my own boss”?
2.
Are you willing to take calculated business risks to make
the money you feel you deserve?
3.
Are you the type of person who sticks with projects, even
if they seem daunting at times?
4.
Do you have the ability to follow guidelines with a proven
track record?
5.
Do you regularly seek out and embrace new challenges?
6. Do you dream of being wealthy enough to afford a bigger
home, travel more frequently, or purchase new cars?
If you answered “Yes” to four or more of the above questions,
you’re ready to dive into a new career.
So why not consider the multi-billion dollar field of
franchising?
Clearly, franchising isn’t for every person. If you like
working for someone else and simply want to earn a paycheck, you
probably aren’t destined to become a franchisee. But if you’re
constantly asking, “When am I going to be the one in charge?”,
“When will I feel challenged at my career?”, or, “How can I make
my career dreams come true?” you carry the seeds of
entrepreneurial ability.
In simple words, you are franchise material!
That being said, to bring your professional aspirations to
fruition, you will need to don an investigative cap and examine
several aspects of the franchise industry before joining the
ranks of fellow flourishing franchisees.
The following “quick guide” has been developed to help you
map out your career path from potential entrepreneur to
satisfied franchisee.
Listen to your Dreams, but Don’t let them
become Nightmares
Your dream may be to own and operate a franchise, but that
doesn’t mean you should let go of your objectivity when
examining would-be franchisors. Yes, there are countless
extraordinary franchisors from which to choose, but each one
requires a certain type of investor.
Too many impatient entrepreneurs forget that their hearts can
often deceive them; without a doubt, it’s important to remain
relatively detached when conducting homework on companies in
whose products and services you may one day invest.
Realism is your greatest ally in determining which franchises
could be acceptable career matches; otherwise, you take an
avoidable risk.
As the professionals at MatchPoint™ Franchise Consulting
Network wisely advise:
“Choose a franchise business that you'll enjoy! If you have a
design background, a sign-making franchise would match your
skill set. If you don't even like to pump gas, stay away from an
oil-change franchise. Being an expert and a specialist at what
you do is essential to running any successful business -
enjoyment and expertise naturally go hand-in-hand.”
Do your Homework with the Help of Professionals
The Internet is an excellent starting point for any would-be
franchisee to beef up his or her understanding of franchising.
By navigating reputable franchise-related websites, you can
obtain an enormous education regarding the world of franchising,
from profit margins to liquidity to industry categories. You can
also learn “insider data” from current and former franchisees by
logging onto message boards and sharing information.
Yet at some point, it’s prudent to obtain advice from a
professional, such as a franchise consultant for franchise
advice, franchise attorney for legal assistance, and/or
accountant for financial guidance. Hiring a “support team” will
help you determine what franchises are available to you, what
your legal concerns need to be, and where you stand financially.
Additionally, franchise consultants such as those at
MatchPoint™ can greatly shorten your “hunt” for the perfect
franchisor to meet your needs. Since time is money, weeks saved
can pay off considerably!
Ask Questions… then Ask some More
Be certain to ask as many questions of your franchise
consultant and potential franchisors as possible when doing
research. If franchisors are hesitant to return your phone calls
or emails or seem affronted by your inquiries, it’s doubtful
that you’ll enjoy working with them as colleagues for several
years (if not decades).
Of course, many of your questions may be answered after you
obtain the Uniform Franchise Offering Circular (UFOC) or can be
downloaded from some franchisor websites. Still, don’t be afraid
to get clarification on items about which you feel unsure.
As MatchPoint™ notes on their website:
“There are thousands of different business franchises, and
there will be more than one and perhaps many in your chosen
business area. Look at the alternatives. Ask existing
franchisees. Ask customers. Read the franchise trade magazines,
newspapers and websites. Attend franchising exhibitions. Do some
local market research to gauge demand for the products and
services, to test the reputation of the franchising companies,
and to test their claims about pricing and any other relevant
business claims or information you've been given.”
Prepare Yourself… and your Loved Ones… for this
Entrepreneurial Journey
Chances are, you have people in your life that will be
affected by your decision to become a franchisee. Perhaps you’re
presently the sole provider for your family and this investment
will necessitate that your spouse take a part-time job for
security or benefits. Or maybe you’re planning on owning an
online franchise that can be marketed out of your house, but
will require you to have plenty of “private time”.
It’s wise to get feedback from those around you when looking
into franchising as a new career alternative. These people will
be your means of personal (and possibly fiscal) support during
the start-up phase and inevitable rough patches; therefore, they
deserve to voice their opinions, concerns, and ideas.
Keep your “Day Job” as Long as you Can
Unless you’re out of work, hold on to your existing means of
employment until it becomes necessary for you to resign. If you
abandon your employer before you’re legally bound to a
franchisor, you’re taking an unnecessary gamble with your income
stream.
Instead, stay with your 9-to-5 as long as you can as a means
of “insurance” against unexpected delays or plan changes.
Enjoy Yourself
Becoming a franchisee is a journey, not a destination. You
are working as a part of something bigger than yourself,
providing a product or service to the public and making money in
the process.
Allow yourself to embrace your new career with gusto, and
never forget to live each moment of the adventure with
enthusiasm.
January 2008
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