Dear Stephan:
It's difficult to answer your question without knowing where you are now.
Going from $0 in sales to $100K/year is a difficult proposition at best, but
if you're at $50K and want to double your business, consider the following:
Turn each customer into a referral. Offer an incentive to each of your
customers (10% off? Free movie tickets?, a check for $20?) for each referral
they send your way that signs on as a new client.
Determine where your clients are coming from, then turn that into your
target market. Once you have a target market, you can focus your advertising,
marketing and public relations efforts there. Flyers, cold calls,
advertisements in local or trade publications, sales letters, etc. can be used
to good effect. Consider performing a survey of your target market: Find out
what they like and don't like about their current janitorial service provider.
Then make sure you offer what they want.
If you are persistent, consistent and provide sparkling service, you should
be mopping the floor with your competition in no time. Best of luck, Stephen.
Let us know how it goes.
About the PowerHomeBiz.com Guide:
Yvonne
Buchanan is a 20-year veteran of public relations, marketing and advertising.
She teaches public relations courses online for career changers, freelancers
and students through The PR Academy