Advice by Yvonne Buchanan

It is very kind of you to try to help your uncle, temperamental or otherwise. One of the best ways to find the market for a given product or service is to look to the organizations and individuals who are offering the product/service. Do a Web search under "Chinese water color" and see what you find. You should find galleries, artists, etc. Find out where they are linked (do a reverse search using Alta Vista, "link:[domain name]" This is a good start. Call art studios and galleries in your area and ask whether an exhibition would be possible. You may want to create a mailer describing your Uncle's work, and include a sample of his art (a photograph would be fine, or have it printed on your mailer). When describing your Uncle's work, include a history of your Uncle; where he has studied, how long he has been a painter, include the fact that he is teaching and where; mention where he has had his work exhibited before. Connect with your local artist communities for more ideas and avenues.

Best wishes to you, Monica! Let us know how it goes.

Yvonne

Yvonne Buchanan is a 20-year veteran of public relations, marketing and advertising. She teaches public relations courses online for career changers, freelancers and students through The PR Academy www.learnpr.com  and is co-founder of Real-World PR  www.realworldpr.com , a public relations information provider for small businesses. Real-World PR offers public relations toolkits (manual/CD combinations) that allow small business owners to create and maintain their own public relations programs.