Dear Anthony:
If your band has a following, reach out to it. Fans are an
excellent source of promotion and may be willing to volunteer promotional
services, contacts, etc. Start a fan-zine (regular newsletters or postcards to
your fan base) to let your fans know what you're up to and where you'll be
headlining next. Ask for volunteers, have a contest to see who can bring the
most friends to your next gig, etc.
If you don't yet have a fan mailing list, start one at your very next gig.
Devote one of your songs to the e-mail list and send out a sign up sheet
during the song asking for e-mail addresses (they're quicker than mailing
addresses). Send regular e-mail newsletters. Include your next playing dates
plus inside information about the band.
And don't forget about press releases. Let the local media (especially
radio stations) know where/when you'll be playing next with well-timed,
professionally written press releases.
Good luck, Anthony. Let us know how it goes.
About the PowerHomeBiz.com Guide:
 Yvonne
Buchanan is a 20-year veteran of public relations, marketing and advertising.
She teaches public relations courses online for career changers, freelancers
and students through The PR Academy www.learnpr.com
and is co-founder of Real-World PR www.realworldpr.com
, a public relations information provider for small businesses. Real-World PR
offers public relations toolkits (manual/CD combinations) that allow small
business owners to create and maintain their own public relations programs.
The opinions expressed in this column are those of the
author, not of PowerHomeBiz.com. Users should not treat the Guide's response as
legal, accounting, or professional advice as all answers are intended to be
general in nature. Such advice can only be properly given by qualified
professionals who are fully aware of a user's specific geographical areas or
circumstances, such as an attorney or accountant.
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